Hey, Quick Question: Are Skechers Officially Cool Again?

And if homeboy comes through with those, is he gonna like… get it?
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Photo: @amaiyuu/Instagram

Photo: @amaiyuu/Instagram

Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!

Bella Hadid's verdict on Skechers's revival in 2017 would probably be that, if homeboy comes through with them, it's "gonna be quiet." While many of us may initially hate every new trend that pops up on the internet, we eventually seem to come around as the love-hate cycle of what's "in" or "out" is rapidly changing. We all know that the ugly sneaker trend has persevered for several seasons now; we've decided to resurrect styles from the '90s and 2000s thanks to our undying love for nostalgia, as well as our sudden interest in everything underground — or at least, decidedly not mainstream.

Britney Spears for Skechers, 2001.

Britney Spears for Skechers, 2001.

Whereas most of the coolest streetwear influencers have their eyes on Nike's Air Max 97, Nike's Cortez or multiple varities of New Balance sneakers, the brand that appears to be making the most subtle comeback is Skechers. We're not talking about the Shape Ups style that Kim Kardashian tried to make a thing back in 2011: We're talking about the D'Lites, the sleeker and lighter version of the sporty style birthed in the '90s, the Energy. In fact, two of the most hyped sneakers on the market right now, the Yeezy Wave Runner 700s and the Balenciaga Triple S, look a hell of a lot like Sketchers.

Christina Aguilera for Skechers, 2003.

Christina Aguilera for Skechers, 2003.

This very style was advertised in the early 2000s by Disney clubhouse members-turned-pop sensations, Britney Spears and Christina Aguilera. Despite (or more likely, thanks to) the bulky aesthetic of these kicks, they were the finishing touch for all of Britney's capris, maxi denim skirts, velour suits and crop top outfits. And Forbes agreed, naming them the hottest act in the shoe biz in 2001. From there, the buzz kept on growing, with Aguilera's Naughty vs. Nice ads, when she hit the peak of her "Dirrty" phase. They were the epitome of cool, and even though we'd like to forget those embarrassing and awkward sartorial times, we all know we, too, tried to imitate those looks with our Limited Too ensembles — Skechers included.

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So, what's the difference now? With Sketchers in 2017, can one really obtain an outfit that says, "I believe in quirky comfort that also redeems my 11-year-old's questionable styling choices?" Can somebody really get it? Skechers tried to keep up the hype with Demi Lovato in 2015, when the company was a solid competitor for Nike, but still their cool factor was, indeed, quiet.

If you haven't seen Skechers pop up on your feed, blame the current quietness to Instagram's undecipherable algorithms. There are more than a handful of tastemakers taking styling cues from OG pop divas and sporting D'Lites while actually making them work.

Oversize overalls, denim everything, velour tracksuits and even a fanny pack thrown in the mix are being styled with the right amount of irony and an air of je ne sais quoi that is causing a break in the quietness. Homeboy may not get it yet, but he definitely will soon — or so it seems. 

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