A$AP Mob Is the Latest Family to Star in a Calvin Klein Campaign

The hip-hop crew shows off #MyCalvins.

Author:: Maria Bobila
Publish date:: Dec 4, 2017

A$AP Mob for Calvin Klein. Photo: © 2017 Willy Vanderperre

Calvin Klein announced the latest addition to its family-focused #MyCalvins campaign on Monday morning, and it's a good one: A$AP Mob — the hip-hop crew comprised of A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott — are the newest faces of the American brand's underwear and jeans lines. (A$AP Bari, one of the co-founders of A$AP Mob and the designer behind streetwear label Vlone, was not featured in the campaign, and is currently being sued for alleged sexual assault.)

#MyCalvins kicked off its latest campaign last month with Solange curating her own group of close and talented friends to star alongside her in the ads, all of which will continue to roll out with new imagery and "families" throughout the Spring 2018 season. And while Solange showed the collaborative process between musical artists in a special promo video, the members of A$AP Mob riffed on the brand's campaign slogan, including shout-outs to the late A$AP Yams, their cozy lifestyle ("We too cozy!") and, of course, Raf Simons, the cult menswear icon himself.