Jelly masks. It's a phrase that's nearly impossible to hear without immediately wanting to know more, at least if you're a skin-care devotee. This new crop of complexion treatments relies on a unique texture that strikes the perfect balance between totally weird and supremely satisfying: Think of them like a serving of Jell-O — for your face. With a lightweight, easy-to-rinse-off feel, a cooling effect and an undeniably high Instabait factor, this emerging category of face masks is springing up all over the beauty aisles.
But, like with piñatas, when it comes right down to it, it's what's inside that counts. "As a general rule, it's less about the mask type and really about the active ingredients in any given mask," notes Cambridge, MA dermatologist Dr. Ranella Hirsch. Though if the enticing jelly texture is going to motivate you to use the treatment more often, that's certainly a bonus. With that in mind, we rounded up a lineup of hydration-boosting jellies that combine silky, dreamy textures with skin-loving active ingredients — like hyaluronic acid, alpha hydroxy acids and aloe vera — to transform flaky, dull, dry winter skin in as little as three minutes, or even overnight while catching your beauty Z's. Read on for our favorites.
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