Must Read: Givenchy Released a Very Chic Pre-Fall Campaign, J.W. Anderson x Converse's Glittery High-Tops - Fashionista

Must Read: Givenchy Released a Very Chic Pre-Fall Campaign, J.W. Anderson x Converse's Glittery High-Tops

Plus, Madison Beer tackles gymnastics' horizontal bars on day eight of "Love" Advent.
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These are the stories making headlines in fashion on Friday.

Givenchy's Pre-Fall 2018 campaign boasts a quintet of chic millennials 
Givenchy's Pre-Fall 2018 campaign video dropped on Friday, and it features a group of five Givenchy-clad 20-somethings playing cards, drinking out of fine crystal glassware and using fresh flowers as bookmarks – a true exhibition of refined millennials. Filmed at a country manor in Kent, the clip, which you can watch above, showcases Clare Waight Keller's second collection for Givenchy, which is filled with color-blocking, zigzagging patterns and high-volume shapes. {Dazed}

J.W. Anderson collaborated with Converse on a line of glittery high-tops
Earlier in 2017, we witnessed Jonathan Anderson highlight his Irish roots in a tartan-filled fall capsule with Uniqlo, but for an upcoming collaboration with Converse, the J.W. Anderson designer sought inspiration from deep within. "The collection for me feels more like an intimate portrayal of myself," he told British Vogue. "It's the tactility of it. It's a self-portrait of what I'm into and what I wear." And what does this designer want to wear on his feet? Glittery, multi-colored high-tops. {British Vogue}

Madison Beer tackles the horizontal bars on day eight of Love Advent
Eighteen-year-old singer and YouTube sensation Madison Beer tackles a gymnastics-inspired horizontal bar routine on day eight of Love Advent. Dressed in a teal Agent Provocateur lingerie set, the teen doesn't exactly give an Olympic gold medal-worthy performance, but she does prove that gym chalk — when paired with suspenders, thigh-high socks and lacy undergarments — can be sexy. Watch the full clip below. {@thelovemagazine/Instagram}

Is Yeezy's new bundling method a ploy to outsmart the resale market?
The second a hyped sneaker (like Kanye West's Yeezys) drop, a swarm of aggressive buyers instantly purchase, only to resell the shoes for eight times the original price on sites like Grailed and eBay. But for West's latest drop, the sneakers were only available to purchase in a bundle along with some apparel, which presumably captures some of that aftermarket revenue in the process. Therefore, was this a purposeful attempt for West to get some money that is generated on the resale market? {GQ}

A new multi-brand men's boutique is looking to fill a void in the retail market
There's a new multi-brand men's store in the Meatpacking District looking to fill a boutique-y void of cool, male-specific retail spots in New York. Dubbed Reign, the minimally-designed store houses a wide variety of brands and attempts to capitalize on today's big menswear moment by mixing high-fashion with sneakers and streetwear – something that has not yet been achieved in Manhattan retail. {The New York Times

Watch Daisy Lowe help Jack Guinness shop for lingerie at Agent Provocateur
Agent Provocateur released a short video starring model Daisy Lowe and a famously bearded Jack Guinness. In the satirical one-minute clip, Lowe gives Guinness a lesson in lingerie shopping for a special someone, discussing sizing, style and proper store etiquette. Watch the full video below, and take notes! {Fashionista inbox} 

Diane von Furstenberg plans to sell an equity stake in her business 
At the age of 70, Diane von Furstenberg has decided to sell an equity stake in her business with the help of Michel Dyens & Co., a leading independent investment banking firm. "My goal in the next phase of my life is to focus on my commitment to women's causes," said von Furstenberg in a statement to WWD.  "The brand is very clean. To go into a digital world, it has a lot of potential. We have not had a CEO for a year and I wanted Jonathan [Saunders, Chief Creative Officer] to have a clean palette. Now it's time to have leadership. It should no longer be exclusively a family business." {WWD}

Beauty brands work to create authentic shopping experiences for millennials and Generation Z consumers
Social media allows us to see the world through a filtered lens – one that is overgrown with self-editing and body-correcting. So, when it comes to buying beauty products, millennials and Generation Z consumers are looking for something real. "Through all of this technology and change, we see a consumer craving to bring humanity back into this increasingly impersonal world and shopping experience," said QVC chief executive officer Mike George to WWD. As such, beauty brands are having to find creative ways to highlight their commitment to authenticity. {WWD}

People are not pleased with how this company chose to advertise its plus-size tights
Online retailer Wish, which sells Chinese clothing to American consumers at deep discounts, is drawing criticism for how it chose to depict plus-size tights in advertisements and on its website. For some reason, the company put straight-size models in the tights, stretching them over the length of their torsos and arms. In another image, a model stands with both of her legs placed in one leg of the tights. When Twitter users caught wind of this, they were (rightfully) appalled. {People}

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