Gucci is hitting the road — again — to debut its cruise collection runway show, this year trading in the historic, Renaissance-steeped city of Florence for someplace 425-odd miles west. The Italian fashion house announced on Monday that it's set to hold its upcoming Cruise 2019 presentation on May 30, 2018 in the Provencal city of Arles, France — and more specifically, at the Alyscamps, one of the most famous Roman necropolises of the ancient world, which is just outside the town's walls. This is the first that the Alyscamps, which is routinely involved in various cultural initiatives, has hosted an event of this caliber, according to a release.
Creative director Alessandro Michele has long been known to be a classical buff, going so far as to fill his Spring 2018 show venue with to-scale replicas of some of the period's most iconic sculptures. If the brand's previous cruise spectacles — including at Westminster Abbey in London in 2016, which featured prints of the U.K.'s Union Jack flag throughout — are any indication, the historical significance of Alyscamps will, perhaps, play a literal role in the collection itself. Arles is also renowned for serving as the backdrop to some of both Vincent Van Gogh and Paul Gauguin's most famed work, which may influence the range, as well.
It's become increasingly common for luxury houses to stage their cruise shows in dreamy, far-flung locations; just this year, such events took place in Kyoto (Louis Vuitton), Calabasas (Dior) and as previously discussed, Florence. In a time when brands are expected to both prepare and show up to eight different collections a year, why not take one of at least one of them on the road, right?