Numbers don't lie: Everything that Gucci (or, more specifically, Alessandro Michele) touches, turns to gold. In the third quarter of fiscal 2017, the Italian house's organic sales grew 49 percent, according to parent company Kering; the brand's Fall 2017 collection alone was a big enough hit with buyers to result in a 43.9 percent increase in wholesale revenue. It's no matter that Gucci's loafers, logo T-shirts, belts and signature collegiate stripes are selling like hotcakes, and its success shows no sign of slowing down, with no saturation point in sight.
So, what newness does Michele have on deck for Pre-Fall 2018? The just-released collection, which consists of 82 richly-detailed looks, offers up more of the stuff customers, buyers and editors alike have come to know and love — whimsical prints, lots of vintage inspiration, shiny fabrics and adornments — but has a decidedly outdoorsy twist this time around. Gucci's take on the sporty "gorpcore" trend yields several offbeat items that will likely be ubiquitous in no time. There's an '80s-style puffer jacket that could be straight out of "Stranger Things"; super-clunky hiking boots with the brand name in large block letters on the tongue; nylon windbreakers; thick wool socks in a rainbow of colors; and, most notably, classic baseball caps that are an official collaboration between Gucci and the MLB.
Other highlights include basket weave bags that are a lovely update on the Marmont bags that were immensely popular this year, as well as some slouchy thigh-high boots done up in Gucci's logo canvas that are peak street style bait. And then, of course, there's the suiting, which will hopefully make an appearance (or five) on the next leg of Harry Styles's world tour. Will 2018 be the year he finally lands a Gucci campaign? Fingers crossed.