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Must Read: Watch Irina Shayk Transform Into a Cowgirl for 'Love' Advent; Supreme Looks for CFO

Plus, Kao is set to acquire Oribe Hair Care.

These are the stories making headlines in fashion on Wednesday.

Watch Irina Shayk transform into a cowgirl for Love Advent 
Irina Shayk stars in Love's Advent latest clip, a Western-themed spectacle that features the Russian model riding a hobby horse and lassoing a man dressed as a cactus. In the video (which you can watch above) shot by Doug Inglish, Shayk wears a denim Marlies Dekkers Calamity Jane bodysuit and holsters filled with flowers as she transforms into a sexy cowgirl. While we do love a good rodeo as much as the next person, we're a little unclear as to why the this year's #staystrong theme was absent. {Love Magazine}

Kao to acquire Oribe Hair Care
Kao USA Inc., a leading manufacturer of top beauty brands, is adding luxury to its professional portfolio with its acquisition of Oribe Hair Care. Oribe, which will join Kao's salon division, boasts a well-respected line of hair care products and tools that are typically found within top-tier salons and specialty retailers "Kao is the ideal place for Oribe Hair Care to take the next step in its transformative journey," said Oribe Hair Care's co‐founder and co-president David Kaner in a press statement. {Fashionista inbox} 

Supreme is on the lookout for a CFO
Earlier this year, a private equity giant invested $500 million in Supreme, which valued the once-underground skatewear company at $1 billion. Now, with all this money and all this potential, the streetwear label is looking for some financial direction via a chief financial officer. Although the brand's founder James Jebbia has a habit of courting cool kids to work for him, when looking for a CFO, the company will may have to look for some additional corporate expertise. {WWD}

Meet the moms at Sneaker Con
Thousands of sneakerheads met in New York City on Saturday to scout out and purchase the world's most coveted kicks. But since many of these Yeezy enthusiasts are fresh off the bar mitzvah circuit, they were escorted to the event by their moms. Shockingly, these mothers — and some grandmothers — not only came to help their offspring invest in some hypebeast shoes, but many came to scoop up some Nikes for themselves, as well. {WWD}

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Valentino has high potential for an IPO
According to research performed by a Milan-based consulting firm, Valentino has the most potential to publicly list among other luxury fashion, beauty and design companies. For the past four years, Giorgio Armani has held this top spot, but in 2017, the brand came out in second, followed by Dolce & Gabbana. There's reason to believe that Valentino could be looking to IPO in the latter half of 2018, as the luxury brand's chief executive officer Stefano Sassi told WWD back in March that the "company was going to see what happens in 2018," and that they had put off the listing because of market conditions. {WWD}

"Titanic" costume designer on the making of Rose's iconic wardrobe 
The Titanic's ill-fated voyage was famously portrayed on the big screen 20 years ago this month — a film that was made all the more memorable by its actors and actresses and what they wore. In an interview with CR Fashion Book, the movie's costume designer Deborah Lynn Scott talks about the inspiration behind Rose's iconic gowns and blue diamond necklace, as well as the challenges that were involved in creating costumes that were meant to look good underwater. {CR Fashion Book}

How sneakers have moved from collector's item to commodity 
There were sneakerheads in the early aughts who traveled miles — or waited in mile-long lines — to get their hands on precious shoes. But when online shopping came into play and social media began the never-ending cycle of information-sharing, loyal Adidas fans created sneakerbots, which removed the annoyance of going to physical stores and sped up the process of purchasing shoes. Now it's all about how fast you can get your hands on a limited-edition sneaker, before reselling it for three times its initial cost: "It's just a chain of people buying, and turning around to sell and make money again," Daniel Roberts, a sports business writer at Yahoo Finance, told Diggs. "At what point do you get the person that actually appreciates, and wants to wear the shoes?" {Diggs}

Demna Gvasalia on the origins of his designs 
Demna Gvasalia is one of fashion's most intriguing designers, breathing a new streetwear life into Balenciaga since taking over as creative director in 2015 and founding his own design collective, Vetements, in 2009. His collections for both brands have very specific identities on the runway, which, in an interview with Business of Fashion, he attributes to his over-use of logos. "I was experimenting with an almost shameless idea of branding, and it really worked," said Gvasalia. "It's a way of communicating that's very adapted to the internet era: [You] can see immediately where a garment is from if it has a logo. It has a visual immediacy that's easily Instagrammable." {Business of Fashion}

Niall Horan has a new look, a number-one solo album and no patience for Twitter trolls
On the heels of a breakout 2017, former One Direction favorite Niall Horan is leaning into fashion to help mold his next move — and Esquire was right there to capture it all. In a new interview and accompanying editorial on, Horan — who recently scored a modeling contract with Wilhelmina — spoke at length about his sartorial interests, or lack thereof in his earlier days. "When we were in the band, it was something that I never really thought about," he said. "You could obviously tell that Harry [Styles] was probably into it a little more than me at the time; it was something that he focused on more than I did." You can read Horan's full chat over at Esquire. {Esquire}

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