Ah, Kanye West and Kim Kardashian. Love 'em or hate 'em, these two have arguably become American fashion's biggest power couple. With Kanye's buzzy Yeezy collections for Adidas playing a significant role in changing how fashion relates to the world of hip-hop and Kim racking up tens of millions of dollars (sans any traditional marketing) with her KKW Beauty line, they have established themselves as a force to be reckoned with.
Lest anyone think that the duo are just two individual entrepreneurs who happen to be married to each other, Kim took to Twitter on Monday morning to prove that she, and not some hypebeast who would sell a kidney for the sake of copping new Yeezy paraphernalia, is Kanye's biggest fan.
"I'm up early and might spam you guys with these Yeezy looks that I love," Kim tweeted before posting dozens of images of herself wearing the latest pieces from Kanye's Yeezy Season 6, styled by Carine Roitfeld. Captioned "McDonald's run," "getting gas," "Kit Kat run," "meetings," "FedEx run" and more, Kim's photoset seemed to be an attempt to showcase just how well Yeezy clothing works for a woman's everyday life. The images were shot in a mock-paparazzi manner implying that they were totally unplanned, rather than the result of a clever marketing tactic that Kanye and Kim plotted together around the dining table of their Calabasas mansion while North and Saint played with Snapchat filters in the background.
It's admittedly hard to imagine a universe in which Kim Kardashian actually runs to FedEx or a storage unit for herself or fills up her own gas tank, but she was able to fit a DeLorean ride in between these other mundane tasks, lest we forget that she's not just any Calabasas-dwelling mom. Whether it was expertly staged or a typical "day in the life" scenario caught on film, we hope Kanye enjoyed his tasty McDonald's ice cream.
Take a look at Kim's unofficial Yeezy lookbook below and meditate on what romance in the 21st century looks like.