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Must Read: KKW Beauty Holds An Open Casting Call, Will Logomania Become Tacky Again?

Plus, Meet the designers working behind-the-scenes at big fashion houses.
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These are the stories making headlines in fashion on Wednesday.

KKW Beauty is hosting an open casting call
On Tuesday, KKW Beauty, Kim Kardashian's namesake cosmetics label, took to Twitter to announce an open casting call in the LA area for some of its upcoming campaigns. Kardashian only requires that you be 18 or older to come audition your face — we can't wait to see what Calabasas beauties she discovers. {Project Casting}

Will logomania become tacky again?
Demna Gvasalia re-ignited the logo craze when he dispatched a DHL T-shirt down the Paris runway back in 2016. This brave fashion move was followed by a string of other brands eager to get in on this notion of nostalgic branding. Since then, these emblazoned tees have consistently sold out in seconds — they've been copied, re-created and re-worn about a million times. So now the question is: When will logomania experience sartorial fatigue? {Business of Fashion}

Complex revisits 90 of the best trends from the '90s 
Complex writers dug through their childhood closets to rediscover 90 of the best trends from the '90s. But the list doesn't just recognize the pant heroes of the decade — see manpris (#80) — it also contains our former hairstyles, like the middle part (#30), as well as our past wrist embellishments of choice, slap bracelets (#6). {Complex}

Meet the designers working behind-the-scenes at major fashion houses 
Season after season, we praise creative directors for their ability to produce impeccably tailored fall collections and churn out stylish — yet functional and wearable — products. But what lies behind every great Alessandro Michele is a team of extremely talented designers who contribute a great deal to what we see, wear and covet all year long — they just don't get to take a bow at the end of the show. BoF takes a peek into the back rooms of luxury labels to introduce the world to fashion's miracle workers. {Business of Fashion}

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Barbie sales decline, despite numerous attempts to make the doll more inclusive 
For many years, there was one narrow version of Barbie: She had an impossibly tiny waist, straight blonde hair, a button nose and perky breasts. But as of late, the doll's maker Mattel has tried to shed Barbie's unrealistic underpinnings by introducing varying body shapes, hairstyles, skin colors, religious garb and statement tees that promote acceptance, mutual respect and love for all. The toy company banked on the notion that giving the doll a liberal, 20th-century makeover might attract the rising generation of millennial parents, but declining sales show otherwise. {Fast Company}

Anastasia Beverly Hills may be exploring acquisition process
Industry experts are speculating that Anastasia Soare, the founder of mega-makeup brand Anastasia Beverly Hills, may be considering a deal with a major beauty conglomerate or outside investors. These rumors come after Soare reportedly tapped investment bank Imperial Capital to explore acquisition options. Since Anastasia's net sales are estimated to be at $340 million, it would be a big get for one of the beauty companies currently competing in the M&A arms race, like L'Oréal or Estée Lauder. {WWD}

The RealReal accused of deceiving its jewelry buyers 
According to The Fashion Law, The RealReal is facing a $5 million federal lawsuit for "systematically inflating the total weights of small uncertificated gemstones knowing that the average consumer would have no way to know that the weights were inflated." The case was brought on by a Michigan-based jewelry buyer, who purchased a 2.10 carats diamond ring from the luxury consignment store, only to later discover that the ring contained approximately 1.2 carats of diamonds. {The Fashion Law}

How Kat Von D went from tattoo artist to reality star to beauty entrepreneur
It wasn't enough for Kat Von D to ink up half of LA and to star on a TLC reality show; the tattoo artist also went on to become a full-fledged beauty mogul when she launched a highly successful makeup line. Racked talked to the artist about her cosmetics empire and upcoming projects, which include: a vegan shoe line, an album release and a smudgy eyeliner for men. {Racked}

British Fashion Council partners with the British Fashion Agency Association on a new initiative to protect models
The BFC is working with the BFAA on "The Models First Initiative," which is aimed at protecting models from abuse, improving their day-to-day work conditions and helping them negotiate issues with visa regulations that have arisen post-Brexit. Caroline Rush, chief executive officer of the BFC, told WWD that the union was formed following recent social media campaigns like #MeToo that brought to light numerous instances of maltreatment in the industry. {WWD}

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