A month-long social media Christmas Card rollout is not the only thing the Kardashian/Jenner/Wests are gifting us with this season. Surely hoping to drum up some crucial fourth-quarter sales for Kylie Cosmetics, Kylie Jenner has announced plans to drop a range of traditional bullet lipsticks, for the first time, on Dec. 13. According to Twitter, the line is called Silver Series there will be 20 shades to choose from, all "highly pigmented and hydrating with a creamy satin finish." Mysteriously, the lipstick is just one of three new products set to launch that day. The others have yet to be announced.
That Jenner is getting into traditional bullet lipsticks is significant since she started her brand by focusing on lip color formulations and application methods that were decidedly non-traditional alternatives: liquid lipsticks and glosses. It's now been about two years since she launched that first kit and her customers' expectations for her next lip color foray will be high — she'd better get it right if she wants to keep up the massive growth she's seen so far. See more details from the collection below.