'Love' Magazine's Annual Advent Video Series Takes a Totally New Direction

Okay, maybe not TOTALLY new, but still.
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Okay, maybe not TOTALLY new, but still.

It's the most wonderful time of the year: Love Magazine's annual Advent Calendar series launched on Friday morning, and judging by the first video, we're in for a totally different theme this season.

Yes, there are still the world's hottest models glamming it up in barely there Agent Provocateur lingerie — so it's not that different. But instead of rolling around a set for Hype Williams or re-enacting famous movie scenes for Phil Poynter, all of the girls this year are showing off their best fitness skills under the hashtag #staystrong. Stylist and Love Editor-in-Chief Katie Grand told The New York Times that 2017's series was inspired by her visit to the model-favorite gym Dogpound, where she saw all her favorite ladies kicking ass. (It can't hurt that last year's fitness-themed video starring Bella Hadid was a breakout hit, with a reported 11 million views.)

"It's festive, it's fun and it's everything we love about women enjoying being women, on their own terms," Grand says in a release for the first video of the series. To that end, there's Karlie Kloss tossing around a basketball, Ashley Graham sprinting with a sled and Jourdan Dunn going ham with a baseball bat — as well as, somewhat inexplicably, Emily Ratajkowski eating-slash-covering herself in spaghetti.

And the best news? The party won't stop when it's time to take down your tree. This year's Love Advent will run all the way through mid-January. "When you have a jolly idea, it seems a shame to end it during what can be the least jolly week of the year," Grand says. 

Hear, hear! See the kickoff video for Love's 7th annual Advent series above.

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