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'Love' Magazine's Annual Advent Video Series Takes a Totally New Direction

Okay, maybe not TOTALLY new, but still.

It's the most wonderful time of the year: Love Magazine's annual Advent Calendar series launched on Friday morning, and judging by the first video, we're in for a totally different theme this season.

Yes, there are still the world's hottest models glamming it up in barely there Agent Provocateur lingerie — so it's not that different. But instead of rolling around a set for Hype Williams or re-enacting famous movie scenes for Phil Poynter, all of the girls this year are showing off their best fitness skills under the hashtag #staystrong. Stylist and Love Editor-in-Chief Katie Grand told The New York Times that 2017's series was inspired by her visit to the model-favorite gym Dogpound, where she saw all her favorite ladies kicking ass. (It can't hurt that last year's fitness-themed video starring Bella Hadid was a breakout hit, with a reported 11 million views.)

"It's festive, it's fun and it's everything we love about women enjoying being women, on their own terms," Grand says in a release for the first video of the series. To that end, there's Karlie Kloss tossing around a basketball, Ashley Graham sprinting with a sled and Jourdan Dunn going ham with a baseball bat — as well as, somewhat inexplicably, Emily Ratajkowski eating-slash-covering herself in spaghetti.

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And the best news? The party won't stop when it's time to take down your tree. This year's Love Advent will run all the way through mid-January. "When you have a jolly idea, it seems a shame to end it during what can be the least jolly week of the year," Grand says. 

Hear, hear! See the kickoff video for Love's 7th annual Advent series above.

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