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Must Read: Nike Faces Challenges in the U.S. Market, Confessions of a Beauty Influencer

Plus, Chinese shoppers still demand fur, despite luxury fashion's growing opposition to it.
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These are the stories making headlines in fashion on Friday.

Nike faces challenges in the U.S. market 
Nike isn't doing too hot in the U.S. as rival brand Adidas has given it a literal run for its money and market shares. In addition, Nike's U.S. revenue is sinking. Moving forward, the company plans to improve its U.S. performance by selling to fewer retailers; instead, it will work with chains like Foot Locker Inc. that focus on athletic gear. {Business of Fashion}

A beauty influencer opens up about the good, the bad and the #ad posts 
For Glossy's latest anonymous interview with an industry insider, the online publication spoke with a beauty influencer, who has maintained a personal beauty blog and YouTube channel for five years. The confession-style conversation covers both the glam (free makeup) and the not-so-pretty side of putting your contoured face out for the world to take notes on — and inevitably judge. Plus, she discloses some dirty secrets about #sponsored posts. {Glossy}

Chinese shoppers still demand fur, despite luxury fashion's growing opposition to it
As luxury brands continually pledge to stop using fur in their collections, Chinese consumers are still demanding it. Unlike the western market, which has witnessed the sale of real furs drop, sales of the material in China are up to $16.9 billion. One of the big reasons fur is so prominent in China is because many people live in brutally cold regions, and in the winter, real fur provides a durable and warm outerwear option. These Chinese regions are also gaining more wealth and are looking to spend their money on luxe items, so will brands like Gucci and Michael Kors maintain their anti-fur stance given the major demand overseas? {Quartzy}

Bobby Hundreds on the state of streetwear 
In a very candid essay about the state of streetwear, Bobby Hundreds, founder of The Hundreds, says that the once underground culture and now ubiquitous manner of casual dress favors commerce over community. And as more brands try to capitalize on the trend, streetwear is loosing its innovation: "If it's just about product and trends to you, at some point in the near future, the magic will fade," Hundreds writes. "You'll realize you don't need another hoodie to throw on your pile of pullovers. That every designer is printing on the same T-shirts with identical placements. You only need a few pairs of sneakers. There are so many releases, there's less urgency to satiate the addiction anyway."  {The Hundreds}

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Lanvin looks for alternative business methods to get through financial troubles 
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