Despite Pantone's 2017 Color of the Year being "Greenery," a "fresh and zesty yellow-green shade" that was supposed to symbolize "new beginnings," the year still felt pretty millennial pink — or, you know, just a super-angry jet black — to us. But here's hoping that its 2018 Color of Year actually imbues the restoration and renewal the color measurement and software company intended for 2017.
Presenting, Pantone's 2018 Color of the Year: "Ultra Violet," a "spiritual, cosmic" purple that "communicates originality, ingenuity and visionary thinking that points us toward the future." Ultra Violet is noticeably reminiscent of the purple that's so synonymous with late rock icon Prince, which Pantone acknowledged by giving him his own official hue, "Love Symbol #2," in August. The difference between Ultra Violet and Love Symbol #2, though, is that Ultra Violet is brighter and more enigmatic, as if tinged with a bit of sparkly magic dust from a distant, peaceful planet. (Similarly, it's also almost exactly the same shade as the purple "Force lightning" that Emperor Palpatine produces in "Return of the Jedi," but that's neither here nor there.)
Pantone discussed that historically, the color has been associated with "mystical or spiritual" qualities, as well as with mindfulness practices, the latter of which offers "a higher ground to those seeking refuge from today's over-stimulated world."
So, is Ultra Violet a not-so-coded subtweet on the precarious state of our global ecosystem? Yeah, probably! Here's what Leatrice Eiseman, executive director of the Pantone Color Institute, said in a press release:
We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 1803838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.
Here's to leaving the leafy green stuff of 2017 behind and embracing the glorified good vibes that Pantone seems so sure about with this one.