Public School Drops Out of New York Fashion Week, Will Go Direct-to-Consumer

Designers Maxwell Osborne and Dao-Yi Chow will not showcase their Fall 2018 collection in February.
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Designers Maxwell Osborne and Dao-Yi Chow will not showcase their Fall 2018 collection in February.
Public School's Maxwell Osborne and Dao-Yi Chow backstage at New York Fashion Week. Photo: Mireya Acierto/Getty Images

Public School's Maxwell Osborne and Dao-Yi Chow backstage at New York Fashion Week. Photo: Mireya Acierto/Getty Images

Following the recent changes made to New York Fashion Week's official schedule, Public School designers Maxwell Osborne and Dao-Yi Chow have announced that they will not showcase their Fall 2018 collection in February, first reported by Business of Fashion. The duo will drop out of New York Fashion Week entirely and have plans to launch a "new direct-to-consumer concept" next spring. 

Over the last year, Osborne and Chow have been keeping us on our toes when it comes to fashion week. In April 2016, they decided to show Public School's collection off-calendar, adhering closely to menswear and pre-collection schedules in December and June. They also combined their men's and women's lines into one show and ditched traditional seasonal titles for numerated collections. (Public School's "Collection 1" debuted in June 2016.) 

The decision stemmed from their short stint at DKNY, where Osborne and Chow served as co-creative directors from April 2015 to December 2016. Upon their exit from DKNY, the two announced their return to New York Fashion Week's official schedule, showing their men's and women's Spring 2018 collections in September.

"The company will focus on refining its own product assortment, delivery cadence and restructuring the organization, including making new hires," said a spokesperson for the brand in an official statement for Fashionista. We will also still expect new product from Public School during this change, including upcoming collaborations with Nike and Alpha Industries, among others. Most recently, the brand released high-end workout apparel in partnership with SoulCycle

Note: This post has been updated from its original version to include a statement from Public School.

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