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Must Read: Rita Ora Shows Off Sultry Dance Moves on Day 7 of 'Love' Advent, Walmart To Change Its Name

Plus, Proenza Schouler debuts its multi-chaptered Spring/Summer 2018 campaign.

These are the stories making headlines in fashion on Thursday.

Rita Ora shows off sultry dance moves on day 7 of Love Advent 
For almost a week, we've watched various models sexily sweat it out as a part of Love Advent's workout theme. But for Thursday's installment (watch above), Rita Ora veered off the boxing gym path with a sultry, hairography-filled performance set to her latest single. Having named her the "busy little bootylicious bee" of this year's line-up, the magazine captured the singer and model dropping it low in mesh bodysuits against a yellow and black polka dot backdrop — no weights, dumbbells or pushups here. {@thelovemagazine/Instagram}

Walmart's dropping "stores" from its legal name 
Wal-mart Stores Inc. is streamlining its retail image by dropping "stores" and the hyphen from its legal name. The modification, which will become official on Feb. 1, reflects the corporation's large digital presence: "Why the change? Because of our growing presence as a retailer who serves customers no matter how they choose to shop," chief executive officer Doug McMillon said in a statement gleaned by BoF. "Most of us, and I'd guess all our customers, refer to our company as Walmart." {Business of Fashion}

Proenza Schouler debuts its multi-chaptered Spring/Summer 2018 campaign
Proenza Schouler's Spring 2018 season ushered in a series of changes for the New York-based label: The fashion house flew its Soho coop for a dazzling arrondissement in Paris, where Jack McCollough and Lazaro Hernandez showed their Spring 2018 ready-to-wear collection during the Fall 2017 haute couture season. Therefore, the label has also decided to change up its campaign format by releasing new images, featuring entirely new aesthetics and characters as the season develops. Photographer Tyrone Lebon will shoot the multi-chaptered campaign, and you can view the first campaign installment in the gallery below. {Fashionista Inbox}

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Pat McGrath reveals her beauty tips for men 
Pat McGrath — who just launched a unisex line of black-and-gold merch at Dover Street Market — hasn't explicitly stated that she'd like guys to wear all her glittery and glossy goods, but the legendary makeup artist did disclose some male beauty tips in an interview with GQ."The genius of makeup is that it's never one-size-fits-all, it is as individual as the person wearing it," McGrath said. "If a guy is into having the look of great skin, then I'd suggest a few dabs of my Skin Fetish balm on the cheeks and lips. If a man is more punk or rock, then I'd propose my PermaGel eye liner in 'Xtreme Black.'" {GQ}

Chanel is building an architectural gem to house its specialty ateliers 
Chanel has enlisted the award-winning architect Rudy Ricciotti to design a 275,000 square-foot space to house all of its specialty ateliers, which include: jewelers, feather-makers, embroiderers, shoemakers and milliners. Situated just north of Paris, the five-story building is expected to be completed by 2020 and will boast energy efficient, light-filled workspaces overlooking vast gardens. {WWD}

Marianna Hewitt to launch a direct-to-consumer skin-care brand 
Beauty influencer Marianna Hewitt is launching a direct-to-consumer skin-care line, called "Summer Fridays," with fellow blogger Lauren Gore. The brand's first product, a moisturizing $48 Jet Leg Mask, will go on sale in January. To not overwhelm customers, the company's initial strategy is to release only one item at a time: "We wanted to focus on one product that was amazing," Hewitt told WWD. "You can try this one thing — and we feel so confident to launch just one product — that we know people will love it and be a fan and that when the next one comes out they’ll be able to concentrate on the new one." {WWD}

Female-run fashion brands are finally making clothes that women want to wear
Men have a long history of ruling the high-fashion womenswear space with designs that they advertise as making women's bodies look and feel amazing. But what do they really know about a woman's body? In a piece championing the rise of female-led fashion houses and brands, one writer explores how having women at the top of the design food chain has started to change the way we view clothes, comfort and sex appeal. {The Cut}

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