Abercrombie Kids Launches a Gender-Neutral Clothing Line for Children - Fashionista

Abercrombie Kids Launches a Gender-Neutral Clothing Line for Children

The unisex collection boasts 25 trendy styles, from hoodies to outerwear to accessories.
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The "Everybody Collection" campaign. Photo: Abercrombie Kids 

The "Everybody Collection" campaign. Photo: Abercrombie Kids 

Abercrombie Kids, the tot-sized division of Abercrombie & Fitch, has introduced its first line of gender-neutral clothing. The assortment, which is called the "Everybody Collection," boasts 25 trendy, military- and streetwear-inspired styles, including hoodies, camouflage sweatshirts, bomber jackets and accessories. The line dropped on Wednesday — just in time to dress all the cool kids returning for their second semester of third grade.

A&F's decision to remove gender labels on its moose-embroidered apparel was inspired by customer feedback. According to a press release, the children's line routinely checks in with shoppers to ensure its products are evolving to meet their changing needs; it was from this consumer engagement that the retailer learned that parents and their children don't want to be restricted to certain styles and colors based on gender. As such, Abercrombie Kids has tailored this unisex line to appeal to trends across genders.

The "Everybody Collection" campaign. Photo: Abercrombie Kids

The "Everybody Collection" campaign. Photo: Abercrombie Kids

"Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style," said Stacia Andersen, Brand President of A&F and Abercrombie Kids in a statement. "We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons."

The genderless collection will be available online on both the boys' and girls' product pages and will live in all Abercrombie Kids stores, merchandised in the center of the dimly lit, cologne-infused space that our own middle school selves remember all too well. 

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