Must Read: Aly Raisman, Yara Shahidi and Rachel Platten Are #AerieReal Role Models, Eileen Fisher to Reach Sustainability Goals By 2020

Plus, the CFDA teamed up with Launchmetrics to determine the impact of fashion shows.
Author:
Publish date:
Social count:
24
Plus, the CFDA teamed up with Launchmetrics to determine the impact of fashion shows.
Rachel Platten, Yara Shahidi, Aly Raisman and Iskra Lawrence. Photo: Courtesy of Aerie 

Rachel Platten, Yara Shahidi, Aly Raisman and Iskra Lawrence. Photo: Courtesy of Aerie 

These are the stories making headlines in fashion on Thursday.

Aerie names Aly Raisman, Yara Shahidi and Rachel Platten as #AerieReal Role Models
On Thursday, Aerie added Olympic gold medalist Aly Raisman, singer-songwriter Rachel Platten and actress-activist Yara Shahidi, to its #AerieReal Role Model family. The three standout women will join Iskra Lawrence, a leading body positivity activist, as ambassadors and campaign stars for the intimate apparel brand. They will also design exclusive products and 100 percent of sales from those items will benefit a charity of their choice. {WWD}

Eileen Fisher partners with Columbus Consulting to reach its sustainability goals by 2020
In 2015, Eileen Fisher launched Vision 20/20, an ambitious campaign to push towards 100 percent sustainability by 2020. To achieve this ethical and sustainable end, Eileen Fisher has partnered with Columbus Consulting International to build a streamlined merchandising and sourcing plan. {WWD}

The CFDA teamed up with Launchmetrics to determine the impact of fashion shows
Are fashion shows worth all the glitz, glamour and money? To see who these runway splashes are targeting and to better judge their value — i.e., their ability to drive consumers to make big purchases — Launchmetrics partnered with the CFDA on a study titled, "Front Row to Consumer: The Voice Driving Fashion Week in Today's Digital Era." {WWD}

Why the red carpet has become less of a competition for stylists 
This awards season has stirred up many controversies, but for celebrity stylist, Elizabeth Saltzman, it's also created camaraderie among women. "It doesn't feel like it's a competition anymore, it feels like family," the sartorial mastermind behind Gwyneth Paltrow, Saoirse Ronan and Uma Thurman's wardrobes told British Vogue. "At the very least fashion, which is such a big business, better be fun and friendly. If it's not, then something has gone even more wrong, because we have to support one another." {Vogue UK}

Confessions of a beauty video producer
Glossy spoke to a beauty video producer for its latest confessions column. The undisclosed industry person spoke about making the popular makeup tutorials that flood our newsfeeds. "We're focused on ads, clicks and revenue, always looking for the easiest way to make a dollar, but under the guise of 'we're content people and we know content well,'" the producer told Glossy."Our main question is: Does it have the proclivity to go viral?" {Glossy}

Inside the world's largest private magazine collection
In a time when magazine subscriptions are unheard of and glossy closures are all-too-expected, it's delightful to find individuals who still treasure the paper goods. Meet James Hyman: He's a passionate chronicler of pop culture, a former scriptwriter at MTV Europe and has the largest private magazine collection in the world. Kept in hundreds of pristine stacks in London, Hyman's personal collection contains approximately 160,000 magazines from over 120,000 titles, most of which cannot be found on the internet. {The New York Times}

Dutch Police are questioning teens in designer clothes 
We should casually interrogate teens dressed in $2,000 hoodies, because it's a tad absurd that someone who's only been alive for a hot minute can afford such expensive cotton. But should the government be getting involved? The police in the Dutch city of Rotterdam have begun stopping and questioning young men in luxury brands to find out if the clothes were obtained through illegal means. Does this mean the police force will have to add lessons in luxe streetwear in addition to gun safety courses? {Hypebeast}

A roadmap for early-stage fundraising 
It's very common — and crucial — for nascent fashion brands to fundraise. However, how are these early businesses supposed to decipher how much money needs to be raised? And from where? At what time? Business of Fashion asked various investors to give their advice on raising early-stage capital and have compiled their findings in a easy-to-use guide. {Business of Fashion}

Tome to show Fall 2018 collection in Paris 
Tome is the latest brand to opt out of NYFW for the Fall 2018 season. The New York-based label will show its Fall 2018 collection in Paris via appointments, instead of holding its usual presentation in New York. With this decision, Tome joins a growing list of designers flocking to the City of Lights. {Fashionista Inbox} 

Stay current on the latest trends, news and people shaping the fashion industry. Sign up for our daily newsletter.