Another brand is opting out of the official New York Fashion Week schedule, and it's a big one: Alexander Wang. The designer/after-party aficionado announced on Wednesday that he will follow the pre-collection schedule, showcasing new collections in June and December moving forward. (Wang still plans to hold a Fall 2018 runway show this February.) The announcement follows recent news from Public School, which dropped out of New York Fashion Week entirely for a "direct-to-consumer concept" to launch next spring.
"Our customer will be better served through the new system," said new CEO Lisa Gersh in an official statement. "The innovative approach reframes product on the month that it ships, rather than the outdated labels of 'resort' or 'pre-fall,' giving our customers more relevant and consistent merchandise throughout the year." Therefore, products shown in June will arrive in stores via frequent strategic "drops" between October and March, while products from the December runway show will be available from the following April through September.
"We have been exploring many different approaches to our product launches through collaborations such as Adidas Originals and special capsules to measure customer response," said Wang per the press release notes. "Our shows will reinforce our brand's DNA to our global customers and fans while we continue to be focused in our product offering. This new cadence will allow us to speak to our global customer in different conversations that are not limited to just fashion week twice a year."
Wang's departure joins a number of previous marquee-name exits — including Rodarte, Proenza Schouler, Altuzarra and Thom Browne — and certainly brings up the ongoing question of whether New York Fashion Week is "over." Plus, the designer's famous #WangFest is one of the most-anticipated events among the roster of New York shows. But in order to soothe showgoers' skepticism, the CFDA is making strides to develop an official summer/winter fashion season to possibly launch this year in June and December — in addition to a September and February schedule — according to WWD.
Note: This story has been updated from its original version to include information from the brand's official press release.