Somehow, noted (and in 2017, tenth highest-grossing) supermodel Ashley Graham had not landed a beauty contract until, well, right now. Over the years, she's crossed off a myriad of impressive career milestones, like getting her own Barbie, covering Vogue and scoring a TV gig on "America's Next Top Model." (Last year also marked the first time she made Forbes's annual list of highest-paid models in the industry.) But somehow, that coveted hair, makeup or skin-care contract had alluded her.
On Wednesday, that all changed with the announcement that Graham had joined the Revlon fold as an ambassador for the mass cosmetics company's "Live Boldly" campaign, reportedly signing on alongside fellow big-name models Adwoa Aboah, Imaan Hammam and Raquel Zimmerman. (Gal Gadot was also recently tapped for the "Live Boldly" campaign herself a few weeks ago.)
"Historically, curvy girls are not given beauty contacts," Graham told WWD. "It's kind of groundbreaking, because in my generation of models, this hasn't happened yet. This is one of those moments where I'm over the moon, I cried a little."
Indeed, Graham is among the few curvy, top-tier models to secure beauty contracts — the gig that's often seen as an enormous professional landmark for any model's career. But the "Live Boldly" affirmation itself was reason enough for Graham to come on board, telling WWD that she offering to sign the moment Revlon Global Brand President Anne Talley mentioned the name.
In a statement, Graham said:
I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change. To "Live Boldly" is the mantra of my life. Every day in the mirror I say to myself, "I am bold, I am brilliant, I am beautiful," and together with Revlon, we can inspire all women to do the same.
We can expect for the "Live Boldly" campaign (allegedly complete with "more human-sounding language in place of marketing speak" — because Graham isn't exactly one to beat around the bush, which is why we love her) to roll out to retailers over the next 18 months.