Balenciaga's Spring 2018 Campaign Are Very Convincing Mock Paparazzi Shots

Kim and Kanye, behold your impact.
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Kim and Kanye, behold your impact.
Stella Tennant for Balenciaga. Photo: Agence Bestimage

Stella Tennant for Balenciaga. Photo: Agence Bestimage

It might feel like warmer weather is still months away, but in the world of fashion, Spring 2018 has officially arrived. We're tracking every single campaign from the season — keep up with us here.

Balenciaga slowly began rolling out its Spring 2018 campaign via Instagram on Wednesday, and it looks like Demna Gvasalia may have taken some inspiration from his friend Kanye West. The French fashion house's ad imagery are mock paparazzi shots, a similar approach to Yeezy Season 6's voyeur-style lookbook, which originally starred Kim Kardashian running errands but has now expanded to a bevy of Kardashian clones, including Paris Hilton.

Styled by frequent Gvasalia collaborator Lotta Volkova, each image was photographed by Agence Bestimage, the French equivalent to Getty Images. The models — Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son — pose exactly how any celebrity would among a crazy crowd of photographers: a hurried pace along Avenue Montaigne and Rue Saint-Honoré (outside Balenciaga's store locations), with faces sometimes shielded by a designer handbag (in this case, Balenciaga). And of course, each model is accompanied by a well-dressed bodyguard.

Scroll through the Instagram posts below to see the full campaign, which will we be updating as more images are released.

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