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See Balmain's Spring 2018 Ad Campaign Here

The images were shot by Creative Director Olivier Rousteing himself.
Balmain Spring 2018. Photo: Olivier Rousteing/Balmain

Balmain Spring 2018. Photo: Olivier Rousteing/Balmain

Balmain's Creative Director Olivier Rousteing took a turn behind the lens for the French house's Spring 2018 ad campaign, which features cut-and-spliced images of models lolling about the historic Château de Baronville.

"My generation's distinctive spirit, values and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house's offerings," Rousteing said in a statement about the campaign. "I wanted to ensure that the same youthful spirit was front and center in each and every final image."

See Balmain's complete Spring 2018 campaign, shot by Rousteing and creative directed by Pascal Dangin, in the gallery below. 

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