Bella Hadid stars alongside a gaggle of model buddies in a new video for Dior Beauty shot by Cass Bird, and it's a fun one. In a dreamy backstage setting (that's far cleaner, calmer and pinker than any actual backstage I've ever seen), the ad spot shows Hadid and a pleasantly diverse crew of fellow models — Dilone, Sora Choi and Frederikke Sofie — primping and applying lipstick while dancing, snuggling, sleeping (lol, Dilone) and generally being adorable together. You can watch it here:
In a release from Dior announcing the campaign, the brand refers to Hadid as "the queen of glow," and notes that in the video, she and her "girl squad turn backstage into their playground, where they are all addicted to the new shades of Dior Lip Glow." Apparently the phrase "girl squad" did not, in fact, get left behind in 2017. The slogan for the campaign is — you guessed it! — "You glow, girls!" But we'll let it slide, because that's just how bubbly and fun this campaign is. Nothing wrong with a little unadulterated happiness to kick off the New Year.
The video is part of a campaign for Dior's line of Lip Glow products, to which the brand is adding six new shades and two new formulas. The existing range of tinted lip balms is made up of four shades that go on fairly sheer, but play up the natural tint of the wearer's lips with pink, coral, lilac or berry tones. For January 2018, Dior has added two limited-edition shades — Ultra-Pink and Raspberry — in the original Lip Glow formula, two matte options — Matte Pink and Matte Raspberry — and two holographic versions — Holo Pink and Holo Purple, which will be exclusive to Sephora. The full collection is on sale now.