Leave it to Italian luxury brand Bottega Veneta to make the New York City subway map look chic.
The brand is opening a new "Maison" on Madison Avenue, and to celebrate, longtime creative director Tomas Maier has designed a capsule collection of some of Bottega Veneta's most iconic pieces paying homage to New York City.
"We wanted to commemorate this moment in New York in a really special way," Maier says. "There are 33 pieces for women and men, including phone cases and our zipper pouch Biletto. The collection is limited-edition and very collectible."
Whether through subtle tone-on-tone work that replicates the view of skyscrapers from a downtown street or delicate embroidery featuring the city's unmistakable skyline — and, yes, even the classic subway map — each piece from the "Icons of New York" collection is an incredibly chic upgrade from your run-of-the-mill souvenir. The line will be exclusive to the new Madison Avenue boutique until March, when it will become available at other nearby locations. (Not coming to New York? You can pre-order from Bottega Veneta's website starting Feb. 9.)
The capsule collection is fabulous, but even better is the boutique they commemorate. At 15,000 square feet, Bottega Veneta's newest outpost at 740 Madison Avenue is the brand's biggest. It combines three landmarked 19th century townhouses which previously served as private residences, and will feature everything from ready-to-wear and leather goods to fragrances and home goods. The project has been deeply personal for Maier, who designed the Maison to feel like the interior of a home.
"When I first started at Bottega Veneta 17 years ago, we were on Madison before moving to Fifth Avenue," Maier says. "I think Madison Avenue feels more suited to us. I also have a personal connection as I live in this neighborhood when I spend time in the city."
To celebrate the new boutique, Bottega Veneta will be showing its Fall 2018 collection in New York City on Feb. 9th, with a runway set at the iconic American Stock Exchange.