Skip to main content

See Chloé's Spring 2018 Ad Campaign Here

Steven Meisel directs a short film for Natacha Ramsay-Levi's inaugural ad with the French label.

It might feel like warmer weather is still months away, but in the world of fashion, Spring 2018 has officially arrived. We're tracking every single campaign from the season — keep up with us here.

In September, Natacha Ramsay-Levi proved that she could perfect Chloé's dreamy bohemian aesthetic when she presented a series of prairie frocks, faintly-colored linens and relatable accessories as a part of her debut collection for the French label. Now, the newly minted creative director has further cemented her vision of the Chloé woman in her inaugural campaign, which includes a short film, directed by Steven Meisel and a series of freeze frames that have been captured from it. 

Shot in the golden light of day, the campaign video contains glimpses of women (models) and a ridiculously cute vizsla puppy moving about on the steps of a city street. Their unscripted movements and flouncy dresses are paired with the motorcycle kick that Ramsay-Levi added to Chloé's ultra-femme design DNA — see python booties and slim velvet suits. The camera acts as a curious passerby, documenting the models' well-dressed interactions and zooming in on certain individuals. The resulting stills harken back to the brand's previous sun-drenched campaigns under Clare Waight Keller, which often featured free-spirit girl gangs draped in billowy clothes. 

Scroll to Continue

Recommended Articles

See Chloé's complete Spring 2018 campaign in the gallery below. 

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.