It might feel like warmer weather is still months away, but in the world of fashion, Spring 2018 has officially arrived. We're tracking every single campaign from the season — keep up with us here.
Fresh off her role as creative lead at Chloé, the fashion set was eager to see how Clare Waight Keller would step into the shoes of Givenchy's former Artistic Director Riccardo Tisci. Her first sartorial offering for the French label gave us some ideas, but with her inaugural advertisement, Keller attempts to further clarify the statement she wants her clothes and accessories for Givenchy to make.
Captured by Steven Meisel in a private mansion in upstate New York, the portrait of the models mirrors the collection — it's done in black and white and focuses on the accessories which, in contrast, are given bold color treatment. The image showcases an intimate setting among friends and acts as an invitation to hang out with the type of cool crowd that can afford to casually wear Givenchy. The portrait also takes on a relaxed, '70s rocker vibe with Guido Palau-styled straight, long hair and a minimal smoky eye courtesy of Pat McGrath.
"I wanted the models' attitude to be engaging so I asked them to just be themselves, as they might if they were invited to a party at a friend's home," Keller said in a statement. "I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own."