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Must Read: H&M Rumored to Launch Digital Discount Sales Platform, Christian Siriano Countersues M&A Imports

Plus, Quicksilver parent company to buy Billabong for $156 million.
H&M storefront in Zurich, Switzerland. Photo: Remy Steiner/Getty Images

H&M storefront in Zurich, Switzerland. Photo: Remy Steiner/Getty Images

These are the stories making headlines in fashion on Friday.

H&M rumored to launch a digital discount sales platform 
According to WWD, H&M is rumored to be working on a big digital project that will sell branded clothes at discount prices. The Swedish retailer has declined to comment, but the Swedish website Breakit has revealed intel on the new sales platform, which, according to its sources, already boasts 60 brands and is set to launch in April. {WWD}

Christian Siriano countersues M&A Imports 
Back in November, M&A Imports hit Christian Siriano with a $10 million lawsuit for reportedly breaking a licensing contract he signed with them in 2015. According to The Fashion Law, Siriano had only agreed to let M&A slap his name over its collection of intimates and dresses if they got his approval on pre-production samples, but they failed to do so and moved forward with selling inferior products. Therefore, the designer is fighting back with a countersuit, claiming that the batch of clothes the retailer produced were of poor quality. (The Fashion Law}

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Quicksilver parent company to buy Billabong for $156 million
The surfwear giants you grew up wearing in middle school are set to merge as Quicksilver's parent company Boardriders Inc. has purchased Billabong in a $156 million deal. This union between two of the action sports industry's largest heritage brands would amount to 7,000 wholesale accounts worldwide and a retail business of more than 630 stores. {WWD

A kids clothing wholesaler threatens to sue vlogger Logan Paul
Vlogger Logan Paul allegedly hijacked the name of kidswear company Maverick Apparel to sell a line of his own merch. According to WWD, the wholesaler sent a letter to the YouTube star threatening to sue if he did not drop the Maverick name. "Over these past months, Maverick Apparel has noticed a rapid and significant decline in its sales, reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct," the letter obtained by WWD reads. "In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred and contempt, you have simultaneously infected and injured the good name of Maverick Apparel." {WWD}

Middle-aged men are in the market for Botox 
As of late, the individuals lining up to receive Botox, fillers and any type of skin-tightening procedures aren't bored housewives — they're middle-aged, heterosexual males, a.k.a your dads. WWD reports that the American Society of Aesthetic Plastic Surgery has seen a spike in surgical cosmetic procedures for men in the past five years, which is likely due to the influx of natural-looking filler options that have hit the market and stems from society's growing acceptance of male grooming practices. {WWD}

Why retail groups like Gap Inc. and J.Crew should focus on taking on smaller, boutique-like brands 
American retail giants such as Gap Inc. and J. Crew are struggling amid slumping sales and impending store closures. What should they do to get back on top of their games? In a piece for Bloomberg, Sarah Halzack writes that these companies should take cues from the grocery aisle; i.e. packaged-food and personal-care brands that have scooped up smaller, niche brands to bring in new retail concepts to appeal to today's shoppers. {Bloomberg}

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