See Every Piece in J.W. Anderson's Spring 2018 Collection for Uniqlo
J.W. Anderson x Uniqlo Spring 2018 campaign. Photo: Uniqlo
For his second collection with Uniqlo, Jonathan Anderson is taking us to the beach. The designer's first line with the Japanese retailer was inspired by classic British workwear, with enough herringbone tweed coats, Fair Isle sweaters and tartan to outfit an entire Scottish clan. But Anderson's approach to his latest installment had him digging up old shoreline imagery from Brighton, a resort town along the south coast of England.
"In the second collection of the collaboration, I'm looking for this idea of 'British Summer,' the idea of being on Brighton beach," Anderson said in a press release. "Something which is very lightweight, very airy, with a lot of linen and cotton that has a 1950's subcultural movement. With a little bit of ease and something which is quintessential."
J.W. Anderson x Uniqlo Spring 2018 campaign. Photo: Uniqlo
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The spring lineup captures the essence of beach dwellers who, owing to England's cool summer temperatures, lounge in layers. The J.W. Anderson capsule contains a series of denim jackets with matching bucket hats, water repellant parkas, flowy linen skirts, breezy button-downs and sailor-striped cotton tops. And, in true Uniqlo form, the clothes are weather resistant and specially designed to keep the wearer comfortable.
"As a Uniqlo customer, I know exactly the quality that the brand gives to its products," Anderson added. "I am very proud of the level of execution and the attention to details that we delivered on this new spring/summer collection."
Stay tuned for the full J.W. Anderson X Uniqlo Spring 2018 lookbook, and get ready to purchase the entire line for your next vacation on April 19.
UPDATE, Tuesday, March 20, 9:48 a.m.: The full collection imagery has arrived! See every piece in J.W. Anderson X Uniqlo's Spring 2018 collection below:
UPDATE, Wednesday, March 21, 12:05 p.m.: The brand just released new campaign imagery, shot on location at Brighton Beach. See the new photographs below.
