Sibling models (model siblings?) Kaia and Presley Gerber have a brand-new gig: On Thursday morning, Calvin Klein announced that the professionally good-looking teens would front the label's latest Calvin Klein Jeans campaign, which will run through the Spring 2018 season. The Americana-filled photos, shot by Willy Vanderperre, serve as the newest addition to the "Our Family. #MyCalvins." campaign concept — which has also included the likes of Solange and A$AP Mob.
"The evolved #MyCalvins concept has family at its center," notes the press release announcing the campaign, which also adds that it serves as "a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families — both born and made — to connect with one another, and celebrate the things that unite us."
In the case of the Gerber siblings, those familial ties are literal, genetic ones, and the resulting campaign is equal parts adorable and effective. The photos indeed feature the aforementioned red-and-white quilt, as well as both siblings clad in layer upon layer of Calvin Klein Jeans, posing inside of a vintage-looking barn. One photo shows the duo lounging casually on the quilt, arms slung around each other. See? Adorable! If that doesn't make you want to immediately clothe yourself in head-to-toe denim, particularly of the Calvin Klein variety, we don't know what will.