Khloé Kardashian is following her sisters' lead and officially getting into the beauty game. At least that appears to be the case, as based on the trademark paperwork she filed recently. On Monday, TMZ reported that the soon-to-be mom submitted applications for "KOKO Kollection by Khloé Kardashian" and "KOKO Kollection," and noted that although there's no information about the specific goods she plans to sell, "her application covers a broad range of makeup merch."
This news comes just days after it was revealed that Kourtney Kardashian had filed her own trademark applications in the cosmetics space, for "Kourt" and "2Die4Kourt," which means it's official: The entire Kardashian/Jenner clan is koming for your beauty kollection.
As you definitely already know if you're bothering to read this post, the Kardashian-Jenner family is building quite the growing beauty empire. After the Kardashian sisters scrapped their controversial Kardashian Beauty brand, Kendall Jenner held a short-lived position as the spokesperson for Estée Lauder's now-defunct millennial-targeted brand, The Estée Edit. Kylie Jenner has seen massive success with her Kylie Cosmetics line, a path Kim Kardashian followed with her own direct-to-consumer makeup, KKW Beauty, and perfume, KKW Fragrance. In February of last year, it seemed that Kanye West might even be getting in on the beauty action himself when he trademarked the "Donda" brand name across many different business categories, including cosmetics — so we're still keeping an eye out for that. And let's not forget about Caitlyn Jenner's MAC collaboration.
The bottom line is: If you were planning to launch a cosmetics brand with a name that begins with the letter "K" — well, you'd better hurry up before all of the trademarks are taken.