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Kim Kardashian Is Launching 3 New Fragrances Just In Time For Valentine's Day [Updated]

Meet the Kimoji-KKW Fragrance crossover perfume line.

It may be a busy time for Kim Kardashian (when is it not), but the now mom of three and beauty mogul doesn't appear to be slowing down anytime soon. On Monday evening came the news that two of her brands — KKW Fragrance and Kimoji — would be teaming up (can you collaborate with yourself?) for a Kimoji Fragrance line, launching just in time for Valentine's Day.

After teasing the news on social media for a few days with a series of cryptic video clips that announced something would be coming on Feb. 1, the KKW Fragrance Instagram account finally revealed what's in store. 

The forthcoming KKW Fragrance x Kimoji Valetine's Day collection. Photo: @kkwfragrance/Instagram

The forthcoming KKW Fragrance x Kimoji Valetine's Day collection. Photo: @kkwfragrance/Instagram

The above photo was posted on Monday night, captioned simply, "Will you be our Valentine? @kimoji Heart fragrances coming 02.01. KKWFRAGRANCE.COM‬." An email blast with the same image (and lack of any additional information) also went out to KKW Fragrance subscribers, linking back to the brand's website, where the only product details available are for the brand's original crystalline gardenia scents.

So here's everything we know: Kim Kardashian's two brands, KKW Fragrance and Kimoji, have teamed up for a line of three perfumes, BFF, Bae and Ride or Die, housed in pink, blue and purple candy-heart packaging. They will launch on on Feb. 1. And, if the launch is anything like Kardashian's other recent beauty endeavors, it's going to be an overwhelming success. Stay tuned for additional details.

UPDATE, Wednesday, Jan. 24, 4:18 p.m.: According to the KKW Fragrance Twitter account, the three new Kimoji Hearts scents will retail for $30 each and will be exclusive to

UPDATE, Friday, Jan. 26, 10:22 a.m.: Kardashian has taken to social media to provide a new promotional image and information about one of the forthcoming new fragrances. On Friday, she shared the below image and description of "Bae," the blue Kimoji Hearts scent:

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According to the caption, it will include notes of bergamot, juicy mandarin orpur, kiwi flower, jasmine sambac, gardenia blossom, coconut water, whipped vanilla, white sandalwood and musk. That is quite the combination of fruity and floral. There's a lot going on there, but it sounds interesting for sure. Presumably details about the other two scents, "BFF" and "Ride or Die" will be coming shortly. We'll be sure to keep this post updated as the additional information becomes available.

UPDATE, Monday, Jan. 29, 8:23 a.m.: Kardashian shared a promotional image and information about a second perfume, "Ride or Die," which comes in a purple, heart-shaped bottle. 

According to the accompanying caption, the scent "offers a delectable opening featuring luscious black berry and juicy purple plum... the heart is fierce with notes of night blooming jasmine and raspberry nectar — caramel swirls paired with tonka bean adds depth and elegance to the signature finish."

UPDATE, Monday, Jan. 29, 10:47 a.m.: Kardashian posted details about the final Kimoji Hearts fragrance "BFF" on Monday morning, as well as the following promotional image:

Per the caption, the scent, which comes in a pink bottle, includes notes of wild berries, pink currant, star apple, pink rose petals, jasmine sambac, pear blossom, cedarwood and a "marshmallow vanilla accord." Kardashian's description of the product also elaborates that it's an "absolutely delicious fragrance offering playful notes of wild berries and crisp star apple — a bouquet of pink rose petals and pear blossom highlight the heart while fluffy notes of vanilla marshmallow and cedar wood contours the finish."

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