Must Read: Kourtney Kardashian to Launch Beauty Line, De Beers Pilots Blockchain Program to Authenticate Diamonds

Plus, fashion brands commit to boosting sustainability efforts by 2020.
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These are the stories making headlines in fashion on Thursday.

Kourtney Kardashian to launch beauty line
According to TMZ, Kourtney Kardashian has filed legal documents to launch a cosmetics business and to own the name "Kourt." She filed the application under her company name "2Die4Kourt," perhaps because she had to maintain some level of secrecy and her old AIM screen name was a more inconspicuous option. Her little sisters, Kim and Kylie, have had quite the overnight success with their respective makeup brands, so we're betting the eldest Kardashian/Jenner will create some kind of organic highlighter that sells like wildfire. {TMZ}

De Beers pilots blockchain program to authenticate diamonds
A blockchain consists of a secure list of records, called blocks, linked together to form a chain using cryptography. Blockchains are resistant to modification, which explains why diamond company De Beers is getting in on the technology to create permanent diamond records. "Diamonds hold enduring value and represent some of life's most meaningful moments, so it's essential to provide assurance that a diamond is conflict-free and natural," Bruce Cleaver, CEO of De Beers Group, said to The Current Daily. "By leveraging blockchain technology, we will provide an additional layer of assurance to consumers and industry participants, with every diamond registered on the platform having a record as everlasting as the diamond itself." {The Current Daily}

Fashion brands commit to boosting sustainability efforts by 2020
Luxury brands and fast fashion powerhouses alike have announced their commitment to upping their sustainability efforts by 2020. According to WWD, the 64 companies to set targets for increased sustainable design, garment collection and the use of recycled textiles over the next two years include Kering, Adidas, Asos, Eileen Fisher, Ganni, H&M, Target, Reformation and Zara owner Inditex. {WWD}

The most common influencer marketing flaws 
After publishing its yearly review of fashion influencers and brand disclosure practices, The Fashion Law found a few shortcomings in how the industry utilizes influencer marketing. According to the site, influencers and brands disobey advertising guidelines established by the Federal Trade Commission when they use unclear disclosure methods and fail to state their affiliate relationships. {The Fashion Law}

How Nordstrom is changing up the department store game 
Nordstrom may have a leg up on its many department store competitors, because the 117-year-old Seattle-based retailer is open to experimentation: "Nordstrom is much more willing to take chances," Steven P. Dennis, a retail consultant and former Neiman Marcus executive told Business of Fashion. "They're willing to try different things and invest in new ideas and companies." But is Nordstrom's dedication to innovation and commitment to evolving with the modern-day consumer enough to survive these hard retail times? {Business of Fashion}

Céline Dion wants to take her new accessories collection global 
Last year, Céline Dion returned to the sartorial spotlight by wearing loads of couture — and by launching an accessories collection with Bugatti Group. In unsurprising news, the French-Canadian songstress made handbags, luggage and small leather goods that were a hit, bringing in $10 million in sales. Therefore, after an initial launch in North America, Dion is looking to expand into the Asian market. {WWD}

A look back at Prada's most iconic prints
Miuccia Prada's Fall 2018 menswear collection was full of past Prada references repackaged to appeal to the logo-centric Instagrammers of today. There were "pocone" nylon vests, Fair Isle knits and a mishmash of shirts done in prints from the brand's archive. Since not all of us remember (or were alive, even) when the label first printed bullet-like lipsticks on skirts, a new piece by i-D Magazine breaks down the origins of the revived prints seen on the runway in Milan just a few days ago. {i-D}

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