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Must Read: Kourtney Kardashian to Launch Beauty Line, De Beers Pilots Blockchain Program to Authenticate Diamonds

Plus, fashion brands commit to boosting sustainability efforts by 2020.
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These are the stories making headlines in fashion on Thursday.

Kourtney Kardashian to launch beauty line
According to TMZ, Kourtney Kardashian has filed legal documents to launch a cosmetics business and to own the name "Kourt." She filed the application under her company name "2Die4Kourt," perhaps because she had to maintain some level of secrecy and her old AIM screen name was a more inconspicuous option. Her little sisters, Kim and Kylie, have had quite the overnight success with their respective makeup brands, so we're betting the eldest Kardashian/Jenner will create some kind of organic highlighter that sells like wildfire. {TMZ}

De Beers pilots blockchain program to authenticate diamonds
A blockchain consists of a secure list of records, called blocks, linked together to form a chain using cryptography. Blockchains are resistant to modification, which explains why diamond company De Beers is getting in on the technology to create permanent diamond records. "Diamonds hold enduring value and represent some of life's most meaningful moments, so it's essential to provide assurance that a diamond is conflict-free and natural," Bruce Cleaver, CEO of De Beers Group, said to The Current Daily. "By leveraging blockchain technology, we will provide an additional layer of assurance to consumers and industry participants, with every diamond registered on the platform having a record as everlasting as the diamond itself." {The Current Daily}

Fashion brands commit to boosting sustainability efforts by 2020
Luxury brands and fast fashion powerhouses alike have announced their commitment to upping their sustainability efforts by 2020. According to WWD, the 64 companies to set targets for increased sustainable design, garment collection and the use of recycled textiles over the next two years include Kering, Adidas, Asos, Eileen Fisher, Ganni, H&M, Target, Reformation and Zara owner Inditex. {WWD}

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How Nordstrom is changing up the department store game 
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Céline Dion wants to take her new accessories collection global 
Last year, Céline Dion returned to the sartorial spotlight by wearing loads of couture — and by launching an accessories collection with Bugatti Group. In unsurprising news, the French-Canadian songstress made handbags, luggage and small leather goods that were a hit, bringing in $10 million in sales. Therefore, after an initial launch in North America, Dion is looking to expand into the Asian market. {WWD}

A look back at Prada's most iconic prints
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