Last month, Jonathan Saunders's resignation from his position as chief creative officer of DVF after a brief, 19-month stint rounded out a year that was perhaps best characterized by the game of designer musical chairs. It had been a somewhat rocky period for the label, too, with its first-ever CEO departing after only 18 months in November 2016. But on Thursday, DVF, the company, announced a new chapter, naming Nathan Jenden — who previously served as its creative director before stepping away to focus on his own label in 2011 — as chief design officer and VP, creative. Jenden had spent a decade working at DVF.
In a press release announcing the news, DVF founder Diane von Furstenberg offered the following statement:
It is with joy and pride that I look forward to welcoming Nathan back at DVF. Nathan is an extremely talented and technically skillful designer who also has a great gift at surrounding himself with young, emerging talent. He totally embraces the DVF woman and the brand enjoyed its greatest commercial success during his tenure.
According to the release, Jenden will report to both von Furstenberg and the company's board.
Said Jenden in a statement:
The fundamental essence of DVF that Diane created is an identity that has empowered women everywhere, delivering accessible style, confidence, independence and a sense of self-worth. Diane delivers that message not only through fashion, but in her approach to life, her love of art, culture, diversity and philanthropy. I see DVF as being more relevant today than it ever was in its message of self-empowerment while being dynamic and modern. I want to give the DVF girl what she wants when she wants it, and with the joie de vivre and sense of purpose that epitomizes Diane, DVF the brand and the spirit of women today. And most importantly of all I want to make great clothes that resonate with women.
Jenden's first full collection for the brand will be for Fall 2018, shown in February.