Warby Parker launched in 2010 with a clear vision to help the optically challenged see better, look sharper, pay (way) less and do good. The eyewear company has accomplished all that and more in its eight-year existence, both via its commitment to providing a boutique-line of stylish lenses at low costs as well as its partnerships with nonprofit groups, ensuring that for every pair of glasses sold, a pair is distributed to someone in need.
At Warby Parker's core is the belief that everyone deserves the right to see — not just savvy urbanites and cool coffee shop dwellers. And since we know the nearsighted and farsighted conundrum is not limited to mature eyes, Warby Parker has launched its first-ever line of kids glasses, with each pair starting at $95.
"Over the years, we've heard from customers on the hunt for smaller — but just as good-looking — options for their kids," said Warby Parker's Co-CEO and Co-Founder Dave Gilboa, in a press statement. And starting Tuesday, fans of the brand will be able to purchase mini specs for their tot-sized offspring at any one of its eight New York City stores during a 12-week pilot run. Cue the cuteness.
"As a dad and lifelong New Yorker, it thrills me to no end to roll out our kids' offerings in both my and Warby Parker's hometown," added Warby Parker Co-CEO and Co-Founder Neil Blumenthal. "Every step of the way (especially the photo shoot) has been as over-the-top fun as you'd think."
These playground-friendly glasses are scaled-down versions of longtime favorite frames — Wilkie, Lyle, Louise, Percey, Chamberlain and Daisy — and will be available in an assortment of equally treasured hues — Peony, Jet Black, Eastern Bluebird Fade, Oxford Blue Crystal, Crystal, Oak Barrel and Tea Rose Fade. The smaller-shaped glasses come in two sizes: A junior size for kids aged eight and up and a junior-junior size for littler ones, aged four (peak adorableness) to seven.
Other than the shrunken frames, this new children's offering is very similar to the beloved grown-up styles, with a few minor adjustments in the construction of the glasses. The lenses are crafted from thin, impact-resistant polycarbonate and equipped with an anti-reflective coating, scratch-resistant treatment and 100-percent UV protection — just like the adult ones, but spring hinges have been added to better accommodate the all-over-the-place nature of children.
In addition, Warby Parker never turns a blind eye to giving back, so every mini pair purchased during the pilot program will support its Pupils Project initiative, which provides free vision screenings, eye exams and glasses to underserved children at New York City's Community Schools. You might as well get a pair for any four-foot-tall acquaintance you have — 20/20 eyesight or not — because you'll be helping out a worthy cause and be contributing to a class of rising hipsters. Where were these glasses when we were growing up?
See some of the charmingly cute kids glasses in the gallery below.