Gucci Pledges $500,000 to Gun-Control March - Fashionista

Gucci Pledges $500,000 to Gun-Control March

"I am truly moved by the courage of these students," said Creative Director Alessandro Michele in a statement.
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 Alessandro Michele at Gucci's Fall 2018 runway show during Milan Fashion Week. Photo: Filippo Monteforte/AFP/Getty Images

 Alessandro Michele at Gucci's Fall 2018 runway show during Milan Fashion Week. Photo: Filippo Monteforte/AFP/Getty Images

It's been just nine days since a gunman opened fire and killed 17 people at Marjory Stoneman Douglas High School in a Parkland, Fla., but the community's students have wasted no time in getting their gun-control movement off the ground. Their activism, which has included busing to the Florida State Capitol in Tallahassee to meet with legislators and confronting Sen. Marco Rubio in a CNN town hall, quickly caught the attention of celebrities: This week, deep-pocketed figures like George and Amal Clooney, Oprah Winfrey, Steven Spielberg and producer Jeffrey Katzenberg each pledged to make $500,000 donations to the upcoming March for Our Lives, a gun-control rally organized by the survivors of the shooting and planned for March 24 in Washington, D.C. and throughout the U.S. 

Now, fashion is following suit: On Friday, Gucci, too, announced its plans to donate $500,000 to March for Our Lives, making the Italian house the very first of the fashion world's major players to get involved in the current gun-control effort. 

"We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority," said Gucci in a statement provided to WWD. "We have all been directly or indirectly impacted by these senseless tragedies."

Gucci, which showed its Fall 2018 collection on Wednesday, sets a powerful example for the rest of the industry, especially those individuals, brands and retailers that are based here in the U.S. and are affected by domestic gun safety most directly. And while a $500,000 donation may be pocket change for some, it's unfeasible for others — but there are, of course, many other ways for fashion's most influential to get involved besides doing so financially. For those suggestions, may we direct you to MarchforOurLives.com?

"I am truly moved by the courage of these students," said Creative Director Alessandro Michele. "My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come."

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