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Marc Jacobs Hires New 'Creative Director of Contemporary' From Baja East [Updated]

John Targon will lead the brand's lower-priced product team.
John Targon. Photo: Andrew Toth/Getty Images

John Targon. Photo: Andrew Toth/Getty Images

The latest chapter in the story of Marc Jacobs' recent business difficulties involves a new hire: The brand will be taking on Baja East co-founder and creative director John Targon as "creative director of contemporary," according to a report by Business of Fashion. (A spokesperson for Marc Jacobs did not immediately respond to our request for comment.)

After merging its lower-priced Marc by Marc Jacobs range with its main line in 2015, Targon's appointment will mark the revamp of a product category that falls at a lower price point. The hire marks one of the first big moves from chief executive Eric Marechelle, formerly of Kenzo, who was hired in the summer of 2017 to turn around Marc Jacobs' declining sales that have led to numerous store closures.

While there's no official word on how Targon and Jacobs himself, who still designs the house's ready-to-wear line despite industry speculation that he may soon step back from his namesake label, will work together. But according to BoF, there have been layoffs to the design team this week to make room for a team Targon will bring with him.

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Prior to co-founding Baja East with Scott Studenberg in 2013, Targon worked in senior sales positions at Céline and Burberry. There's no word yet on whether he'll keep designing for Baja East in tandem with his new post at Marc Jacobs, but for now, the Baja East site is up and running and its Fall 2018 collection is being finalized.

UPDATE, Wednesday, April 18, 2018, 6:10 p.m.: According to WWD, John Targon has left Marc Jacobs after serving as the brand's creative director of the contemporary division for only two and a half months. LVMH confirmed Targon's departure Wednesday with a statement that reads: "John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best." Targon could not be reached for comment. 

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