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Justin Timberlake Continues on His Path to Rebrand Through Fashion With New Merch, Pop-Up

The line includes more than a dozen collaborations with Heron Preston, Levi's and more.
Justin Timberlake during the 2018 Super Bowl halftime show. Photo: Christopher Polk/Getty Images

Justin Timberlake during the 2018 Super Bowl halftime show. Photo: Christopher Polk/Getty Images

As if his Candian tuxedo from 2001 wasn't enough of a (albeit iconic) fashion mistake to try and move beyond, Justin Timberlake now has another outfit he needs to make us forget thanks to Sunday's Super Bowl halftime show: His camouflage Stella McCartney suit and shirt printed with a rural landscape received immediate Twitter dragging and meme-ification. Still, Timberlake remains steadfast in his attempts to, as so many musicians have done before him (another Justin comes to mind), rebrand through fashion.

His latest step on this journey is an important one: merch. And he really went for it with a line that includes a different collaboration for every track on his newly released album, "Man of the Woods." That includes Heron Preston and Jordan Brand (as we knew via his Super Bowl kicks), plus brands with more of a heritage vibe like Levi's, Pendleton, Lucchese, Yeti, Maestro’s Classic and Best Made Co., and then a couple with a more cerebral sensibility: Warby Parker and Moleskin.

Levi's. Photo: Courtesy

Levi's. Photo: Courtesy

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According to a press release, the collection for some reason includes "a special collaboration between Levi's and Pendleton using an archival fabric from Justin's wife's birth year" (Jessica Biel was born in 1982 for those wondering), and Preston has also designed additional "exclusive Timberlake merchandise." That, and the rest of the merch, will be available at a New York City pop-up taking place this Friday, Feb. 9 through Sunday, Feb. 11. Bravado, who has also worked with the likes of Justin Bieber, The Weeknd and Kanye West on merch drops, is behind the launch.

Could a resurrection of his once-successful menswear line William Rast be next? Only time will tell, but for now click through the gallery below to see the full collection, with the exception of the Heron Preston pieces.

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