Rumors of a Kim Kardashian West-produced reality show called "Glam Masters" first started to circulate in 2016, when a casting call appeared on Facebook looking for "the best makeup artists YouTube has to offer." Almost two years later, the show itself is finally here: Though the first episode will officially air on Lifetime on Feb. 28, Kardashian released a "teaser" via Twitter that is actually a nearly 30-minute-long segment of the first episode.
The show, which centers around a competition between makeup experts, is a little bit like "America's Next Top Model" for beauty influencers. The ultimate prize? Collaborating with Kim on a limited-edition makeup collection for KKW Beauty.
"In the end, only one will paint their name in makeup history and become the very first Glam Master," declares a voiceover in the teaser.
Though Kardashian herself doesn't appear in the first episode — or at least not in the segment released thus far — other famous faces, like Laverne Cox and Mario Dedivanovic, do. Cox and Dedivanovic are joined by YouTube makeup expert Kandee Johnson, as well as the co-founder of Milk Makeup and Marie Claire senior fashion editor Zanna Roberts Rassi as judges on the show.
Watch the full teaser below, then see the episode debut on Lifetime at on Feb. 28 at 10 p.m. EST: