Kim Kardashian West Vogue India Magazine Backlash Controversy - Fashionista

Kim Kardashian Faces Backlash Over 'Vogue' India Cover

"You're perpetuating a detrimental cycle of underrepresentation," said one commenter.
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Photo: @vogueindia/Instagram

Photo: @vogueindia/Instagram

Last year, Kendall Jenner stirred up controversy when she appeared on the cover of Vogue India on an issue celebrating its 10th anniversary, prompting many to express their frustration that the publication didn't choose a cover star that better represented its readers. This month, the same critique is being made about another member of the Kardashian-Jenner clan: Kim Kardashian.

Kardashian appears on two different March covers of the magazine, photographed by Greg Swales and styled by Anaita Shroff Adajania. Whether or not Kardashian West looks beautiful in the Jean Paul Gaultier and Philipp Plein looks she wears on the covers (she does) is, to some social media commenters, beside the point. 

"I have nothing against Kim Kardashian but @VOGUEIndia is really doing itself a disservice by continually neglecting to portrait [sic] brown women in their 'magazine' — you're perpetuating a detrimental cycle of underrepresentation. Stop white washing your own damn culture," tweeted Aditi Prasad under the handle @P_diti. 

Photo: @vogueindia/Instagram

Photo: @vogueindia/Instagram

While many commenters echoed Prasad's sentiments, there were others who came to the defense of the magazine and Kardashian. 

"People who are hating on @VOGUEIndia for their select international cover stars every once in a while really don't understand how magazines work," tweeted Yusra Siddiqi under the handle @thatgirlyusra. Siddiqi later shared a screenshot from Wikipedia showing that of the 26 covers the magazine released in 2017, all but three featured Indian covergirls.

While Vogue India has yet to respond to this specific controversy, its response to last year's controversy surrounding Jenner probably still holds.

"Statistically, 90 percent of our covers are Indian! And we are proud of that," the media brand shared via Instagram last year. "We are Vogue, an international brand, and we want to give the love back by featuring some of the best international celebrities on our covers. Occasionally!"

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