It's an undeniable fact that Kith, the high-end streetwear retailer and lifestyle brand, is killing it across the board. Aside from opening a new, three-story flagship on Lafayette Street in New York in October, it just unveiled its first permanent Los Angeles store on Sunset Boulevard last week. In addition to exclusive product drops that inspire customers to line up outside its doors for a chance at snagging a rare piece of clothing or sneaker, Kith has also collaborated with some of the buzziest labels out there, including Off-White, Moncler, Nike, Adidas — and even Coca-Cola and Bergdorf Goodman. While the demand for Kith is high, fans who aren't in close proximity to one of its few brick-and-mortar stores are often out of luck. They can try to score items on its e-commerce site, but there's a good change they'll get hit with the dreaded "sold out" notification.
For Kith's womenswear shoppers, this might be all about to change. Starting on Friday, the brand will be available for sale on Net-A-Porter, marking the very first time it will be available for purchase through a global online retailer. Together, they've lined up exclusive, sure to be cult-favorite products, like a retro, eight-piece collection in collaboration with Champion.
"Partnering with Kith enables us to offer the peak of sportswear-inspired designs and establish a new delivery schedule that is unexpected for Net-A-Porter," said the luxury ecomm site's Global Buying Director Elizabeth von der Goltz in a press release. "We are always trying to bring customers constant newness, and we are so excited to collaborate with Kith who are at the top of their game."
With the fashion calendar in a constant state of flux, adopting a "drop" schedule — and offering consumers more products more frequently — is a priority among many high-end stores, with another example being Barneys, which threw a two-day, streetwear-centric blowout last fall called "The Drop @ Barneys."
The limited-edition ranges from Kith will be available to buy through both retailers. If waiting out in the cold in the name of fashion isn't really your thing, this partnership is certainly a wonderful solution.