Must Read: Macy's to Launch a Hijab-Friendly Clothing Line, Patagonia Announces New Online Activism Platform

Plus, Christian Louboutin is facing a setback in its legal battle over red soles.
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Macy's flagship store in Herald Square. Photo by Drew Angerer/Getty Images

Macy's flagship store in Herald Square. Photo by Drew Angerer/Getty Images

These are the stories making headlines in fashion on Wednesday.

Macy's to launch a hijab-friendly clothing line 
Macy's will launch a clothing line that will cater to Muslim shoppers on Feb. 15. The department store chain partnered with the Islamic fashion brand Verona to bring its customers a collection of stylish, yet modest dresses, tops, cardigans and hijabs, making Macy's the first major U.S. department store to sell the traditional Islamic head covering. {Business of Fashion}

Patagonia announces new online platform for hyperlocal environmental activism
Patagonia has long been at the forefront of environmental activism, even going so far as to donate 1 percent of its total annual sales to grassroots groups that create positive change for the planet. Now, in light of current climate and corresponding political concerns, the outdoor mega-retailer is taking its grassroots activism one step further with the launch of Patagonia Action Works, a new online platform that helps customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering; it also provides resources for grassroots organizations who are new to Patagonia to apply for funding. To celebrate its launch, Patagonia Action Works will be hitting the road on a national tour to unite community members with environmental organizations. For those dates, and to start getting involved, head to Patagonia.com/ActionWorks. {Patagonia

Christian Louboutin faces setback in legal battle over red soles
Christian Louboutin, the French shoe legacy brand known for its red-soled stilettos, could lose the right to trademark its famous bottoms after a European court adviser ruled that the company may not be entitled to stop others from selling the same kind of sole. This statement comes at the literal heels of a six-year-long legal battle between Mr. Louboutin and a Dutch company, Van Haren. Mr. Louboutin sued the company for selling high-heeled shoes with red soles, but the company's lawyers fought back and on Tuesday, the European Court of Justice ruled that a trademark combining color and shape could be declared invalid on the grounds of EU trademark law, sending the case back to Dutch courts for consideration. {The New York Times}

How can we keep fashion photography interesting without resorting to our old transgressive ways?
"If we accept the premise that to make a fashion-forward image requires some small measure of cultural friction, and that such cultural friction itself is often valuable, what norms might fashion challenge in 2018?", The Cut's editor-in-chief Stella Bugbee questions in a piece exploring fashion's decades-long obsession with provocative, transgressive imagery. "One obvious observation to start with: Transgression looks and feels very different depending on who's doing the talking. So let's tear down the old process that let a few gatekeepers choose virtually all the images we saw." {The Cut

How much more can Louis Vuitton grow?
Louis Vuitton sits comfortably at the top of the luxury food chain, with earnings of more than $5 billion in 2017 and making up almost half of the operating profit in the entire LVMH catalog; no other brand in the group even comes close. But is LVMH's fashion and leather goods division too dependent on the Nicolas Ghesquière-headed label? Business of Fashion explores how the luxury conglomerate will continue to grow its monogrammed cash cow.{Business of Fashion}

How a slew of designers choose what to wear on the runway 
A runway finale is incomplete without a bow, strut, nod or wave from the designer. The New York Times spoke with a slew of masterminds behind some of our favorite labels to find out how they pick their all-important, well-documented show-day ensembles. {The New York Times}

Models will have private changing rooms at NYFW
As a part of the Model Alliance's mission to improve the working conditions of models, the advocacy group has partnered with the CFDA to provide private changing rooms backstage at the NYFW shows. This is the first time that models have been given a private changing room option at NYFW. {Fashionista inbox} 

"Black Panther" is a celebration of natural hair
The highly-anticipated "Black Panther," which premieres on Feb. 16, has already provided quite the platform for celebrating Black culture and fashion. The film itself also promises to be a beautiful celebration of natural hair textures. The Cut's Ashley Weatherford interviewed the head of "Black Panther"'s hair department, Camille Friend, to find out what went into creating the array of looks seen in the film and how the hairstyling philosophy was different from that on typical sets. For starters: "There's no press and comb in this movie. No relaxers, no nothing!" {The Cut}

How and why influencers have become so influential
With influencer training programs popping up all over the globe and a sea of once-humble bloggers flooding the front rows at fashion weeks, influencers are more than just Instagirls who know how to put together an outfit — they're big businesses, and even bigger celebrities. In a new piece for The Cut, Amy Larocca tracks the rise of influencers from fashion nobodies to "affluencers" actually driving the industry forward. {The Cut}

Kith and Pamela Love collaborate on a line of hoop earrings 
New York-based jewelry designer Pamela Love has teamed up with the cult streetwear retailer Kith on a range of hoop earrings. The collection, which boasts hoops in various sizes, launches on Feb. 10. You can view the lookbook for the earring capsule in the gallery below. 

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