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ColourPop Is Coming to Ulta

The wallet-friendly, super-Instagrammable makeup brand will hit the beauty retailer's shelves on Feb. 25.
Photo: @colourpopcosmetics/Instagram

Photo: @colourpopcosmetics/Instagram

After making its first IRL shelf appearance at Sephora a few months back, ColourPop Cosmetics is headed to Ulta Beauty: On Friday, the super-Instagrammable makeup brand announced that it will start selling a wide assortment of its wallet-friendly, cult-y (and cruelty-free!) products at select Ulta stores across the U.S. and online beginning Feb. 25. 

"We're thrilled to enter Ulta Beauty doors and bring the ColourPop experience to a new set of beauty lovers," said ColourPop Co-Founder and President Laura Nelson in a press statement. "As ColourPop continues to expand and branch out into new product categories, specifically in the complexion space, we wanted to provide an in-store experience that allows consumers to experiment and play in real life with our portfolio of cult favorite products for the first time."  

The Los Angeles-based cosmetics label has amassed a large following in its four-year existence thanks to its ability to keep up with the swiftly fluctuating product cravings and digital demands of millennial- and Gen Z-aged shoppers. And with its entrance into Ulta – the largest beauty retailer in the U.S. – the sibling-run beauty brand will be able to bring its products to a wider audience, who will then get to test out the buzzy eyeshadows and lip stains in person.

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"We are delighted to announce the addition of ColourPop's innovative and trendsetting products to our assortment at Ulta Beauty," said Monica Arnaudo, senior vice president of merchandising for Ulta Beauty, in a press statement. "ColourPop is a brand that has been consistently requested by our guests and we look forward to providing and in-store experience that offers our guests the ability to test, try and play with these products."

Get a sneak preview of all the ColourPop products that will be sold in Ulta stores and online starting Feb. 25 in the gallery below: 

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