Must Read: Inside Dapper Dan and Gucci's New Harlem Boutique, Puma Sets Ambitious Sales Goals

Plus, Elizabeth Kennedy sues her largest investor after reportedly being forced out of her own brand.
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Dapper Dan in his new Harlem atelier. Photo: @dapperdanharlem/Instagram

Dapper Dan in his new Harlem atelier. Photo: @dapperdanharlem/Instagram

These are the stories making headlines in fashion on Wednesday.

Inside Dapper Dan and Gucci's new Harlem boutique 
What started as a counterfeiting battle between Harlem's Dapper Dan and Gucci turned into a glorious partnership that has now given birth to a super-luxe, three-story boutique on Lenox Avenue. The New York Times takes us inside Dapper Dan and Gucci's new Harlem Atelier and offers a behind-the-scenes look at the plush space that allows its clients to create custom garb. {The New York Times

Puma sets 2022 sales goals to rival other sportswear giants
On Tuesday, Puma said it wants to raise underlying sales by around 10 percent a year through 2022 to bring its profitability closer to that of other sportswear giants, such as Adidas and Nike. The German athletic brand also said it will propose a dividend of between 25 and 35 percent of consolidated net earnings starting in 2019. {Business of Fashion}

Elizabeth Kennedy sues her largest investor after reportedly being forced out of her own brand
Elizabeth Kennedy, the luxury eveningwear designer who spent 10 years honing her skills at the likes of Donna Karan, Isaac Mizrahi and Max Mara before launching her eponymous line in 2012, filed a $1.3 million lawsuit on Tuesday against her largest investor Robert Basil. According to WWD, the designer claims Basil has essentially forced her out of her own brand by putting in his own staffing and management company Artifect in charge over the past three years. Kennedy is now taking Basil to court, mainly to regain control of the trademarks that are her name. {WWD}

Nina Agdal stars in Aerie's unretouched swimwear shots
Aerie tapped Danish beauty Nina Agdal to star in its latest unretouched swimwear shoot. The model, who has been open about her own struggle with body-shaming in the past, shows off Aerie's newest swim offerings in the photoshop-free imagery, which you can see here. {Fashion Gone Rogue}

How digital media is profiting off e-commerce
In a new piece for Business of Fashion, Amy Odell, the former site director of Cosmopolitan.com, weighs in on how digital media can make money from e-commerce. Odell discusses the ways in which online publishers have found success in shopping stories by demonstrating taste and a distinct point of view, rather than simply chasing SEO terms: "People don't need help finding any old blouse or any old Easter egg basket, " Odell writes. "They need help sorting through the bottomless barrel of stuff that they could buy on the internet at any given second." {Business of Fashion}

Hermès net profits increased by 11 percent in 2017
The famous maker of Birkin bags and delicate silk scarves had a highly profitable year in 2017. On Wednesday, Hermès reported that its net profits increased 11 percent last year to 1.22 billion euros, up from 1.1 billion euros in 2016, and that its operating margin improved two points to 34.6 percent of sales. According to WWD, the French luxury firm's lucrative year comes down to the success of its collections, the high level of productivity at its production sites and the positive impact of foreign exchange hedges from 2016. {WWD}

Emilia Wickstead to show Resort 2019 collection during Mercedes-Benz Fashion Week Australia
Emilia Wickstead, the New Zealand-born and London-based designer, will show her Resort 2019 collection during Mercedes-Benz Fashion Week Australia on May 15. The 18-piece range, which is an exclusive "see now, buy now" capsule collaboration with Matchesfashion.com, will feature floral prints and retro-inspired swimwear. {WWD}

Bill Cunningham left behind a secret written memoir 
It's been nearly two years since the passing of legendary New York City street photographer Bill Cunningham, but there's still more left of his story to unfold: Upon his death, Cunningham's family discovered a written memoir that chronicles his childhood and paints a beautiful portrait of a young, artistic boy forging his path in New York. Entitled "Fashion Climbing," the memoir is scheduled to come out in September, just in time for New York Fashion Week. {The New York Times}

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