Must Read: Kendall Jenner and a Cockatoo Cover 'Vogue,' Which Brands Won Fashion Month on Instagram

Plus, the rise of no-perfume perfume.
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Plus, the rise of no-perfume perfume.
Kendall Jenner on "Vogue," April 2018. Photo: @voguemagazine/Instagram

Kendall Jenner on "Vogue," April 2018. Photo: @voguemagazine/Instagram

These are the stories making headlines in fashion on Wednesday.

Kendall Jenner and a cockatoo cover Vogue
The April issue of Vogue, shot by Mert & Marcus and styled by Tonne Goodman, features Kendall Jenner cozying up to a grandly plumed white and yellow cockatoo. In the accompanying interview, Jenner talks pulling back a bit from the modeling world, the infamous Pepsi ad and having "literally nothing to hide." {Vogue}

Fashion month's most-buzzed-about brands and models 
Instagram has released its seasonal data tracking which fashion players "won" fashion month by generating the most buzz on the platform. Topping the list? Tom Ford, Chanel, Gucci and Burberry were the most-buzzed-about brands at each of the international fashion weeks, while Kaia Gerber topped the models list. {Business of Fashion}

Why do millennials want to smell like nothing?
No-makeup makeup has met its match in no-perfume perfume, a set of fragrances including Glossier's "You" scent and Virgil Abloh x Byredo's "Elevator Music" fragrance that are so subtle, you can barely tell they're there. The concept is just like its makeup counterpart: Millennials want to smell good, but they don't want to seem like they tried. {The New York Times}

Cher and Bob Mackie reunite on Broadway
Bob Mackie created some of Cher's most iconic looks over the years, so it's only fitting that the iconic designer will be designing the costumes for "The Cher Show," a Broadway musical about the star's life that's opening in New York this fall. {Fashionista inbox}

Furla is going fur-free
Furla joins major luxury players like Gucci in announcing that it will go completely fur-free, beginning with its Cruise 2019 collection. "The decision... responds to the growing request for ethical products by consumers who are more and more aware and attentive to these themes," said Furla's CEO. {WWD}

Beauty investors should beware the bubble
With upstart companies like Glossier raking in millions in investment in the last year, it's clear that the beauty space is hot right now. But insiders warn that some of it may be a bubble that will eventually pop: social-media-born brands and influencer-started labels may be particularly susceptible. {Business of Fashion}

Teddy Quinlivan speaks out about sexual assault in fashion
Model Teddy Quinlivan opened up about being sexually assaulted on the job multiple times, claiming that the fashion industry's private sets and power dynamics make it the "perfect place" for such assaults to happen. "These people protect each other," she said. "They do it surrounded by people who will never rat them out." {Vogue UK}

Craig Green is Pitti Uomo's next guest designer
London-based menswear great Craig Green will be Pitti Uomo's guest designer this June, and will be foregoing his usual London Fashion Week Men's show for Spring 2019 as a result. According to a representative from Pitti, the designer had been on their radar for years, but used to be locked into an exclusive contract with London Fashion Week. {Business of Fashion}

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