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Must Read: Kim Kardashian Covers 'Elle,' Traffic Alone Can't Save Media Brands

Plus, Dior is running a mentorship program geared toward women.
Kim Kardashian on "Elle," April 2018. Photo: Boo George/"Elle"

Kim Kardashian on "Elle," April 2018. Photo: Boo George/"Elle"

These are the stories making headlines in fashion on Tuesday. 

Kim Kardashian covers Elle
Kim Kardashian is back with another magazine cover, this time for the April issue of Elle. Shot by Boo George and styled by Anna Trevelyan, the editorial features Kardashian being her sexy self at the beach — and for subscribers, the cover will also feature "a special personal cover note from Kim made out to the subscriber," according to a release. {Elle}

More clicks does not a media brand make
Last year was a tough one for fashion media (and media in general). But Amy Odell argues that publications shouldn't be racing to increase traffic to right the course. Instead, they ought to be investing in their brands by doing things that differentiate and distinguish them from competitors. {Business of Fashion}

Dior makes mentoring women a priority
Dior is pairing 100 women from business and fashion schools around the world with 100 female Dior employees for a two-day "Women @ Dior" conference, as well as a year-long mentorship program. The initiative is part of parent company LVMH's attempt to promote gender equality through its "EllesVMH" program. {WWD}

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Stitch Fix saw marked growth in Q2
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