Must Read: Kim Kardashian Covers 'Elle,' Traffic Alone Can't Save Media Brands - Fashionista

Must Read: Kim Kardashian Covers 'Elle,' Traffic Alone Can't Save Media Brands

Plus, Dior is running a mentorship program geared toward women.
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Kim Kardashian on "Elle," April 2018. Photo: Boo George/"Elle"

Kim Kardashian on "Elle," April 2018. Photo: Boo George/"Elle"

These are the stories making headlines in fashion on Tuesday. 

Kim Kardashian covers Elle
Kim Kardashian is back with another magazine cover, this time for the April issue of Elle. Shot by Boo George and styled by Anna Trevelyan, the editorial features Kardashian being her sexy self at the beach — and for subscribers, the cover will also feature "a special personal cover note from Kim made out to the subscriber," according to a release. {Elle}

More clicks does not a media brand make
Last year was a tough one for fashion media (and media in general). But Amy Odell argues that publications shouldn't be racing to increase traffic to right the course. Instead, they ought to be investing in their brands by doing things that differentiate and distinguish them from competitors. {Business of Fashion}

Dior makes mentoring women a priority
Dior is pairing 100 women from business and fashion schools around the world with 100 female Dior employees for a two-day "Women @ Dior" conference, as well as a year-long mentorship program. The initiative is part of parent company LVMH's attempt to promote gender equality through its "EllesVMH" program. {WWD}

24 Sèvres will be the only multi-brand e-comm retailer to sell Céline
Céline has been famously resistant to selling online for years. Now, just months after launching its own e-commerce site, the ultra-exclusive brand is also partnering with 24 Sèvres, which will be the only multi-brand site to sell Céline's wares. "Demand for Céline on the site has been high and consistent," 24 Sèvres CEO Eric Goguey said in a release. "It thrills us to let our customers know that we are now able to offer one of their favorite brands." {Fashionista inbox}

Meet the stylist for guys who don't want a stylist
Andrew Weitz helps men like Elon Musk, Tom Brady and a whole host of behind-the-scenes Hollywood execs who don't care about fashion get dressed. His trick? Update their looks — slim a pant leg here, shorten a hem there — without making them look so trendy they don't recognize themselves. {The New Yorker}

Surratt Beauty receives new investment
Four-year-old brand Surratt Beauty, founded by makeup artist Troy Surratt, is receiving new investment from Chicago-based firm 2x Partners. While Surratt still remains the single largest individual shareholder of his eponymous brand, 2x Partners now owns a majority interest. {WWD}

Stitch Fix saw marked growth in Q2
Personalized online styling service Stitch Fix reported that Q2 was the fourth consecutive quarter in which the brand has grown net revenue in the range of 25 percent year-over year. Stitch Fix also reported a delivery of $295.9 million in net revenue and an increase of 588,000 additional active clients. {Fashionista inbox}

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