Selena Gomez is taking her partnership with Coach — and the American heritage brand's Creative Director Stuart Vevers — to the next level. Coming this fall, the pop star and actress will release a ready-to-wear collection for the label, including apparel and outerwear, in addition to a new range of handbags, leather goods and accessories.
"I always look forward to designing with Selena because she has a strong point of view," said Vevers in an official statement. "We wanted to bring cool new ideas to the table and I loved getting her take on clothes as much as accessories this time around."
"I am so excited to be working with Coach again," added Gomez. "Getting to create my own collection with Stuart has been such a fun process, and I can't wait for everyone to see what we have been working on over the past several months."
While sales results on Gomez's debut collection for Coach haven't been released, her impact has already proven to be a success on social media. Since she signed an alleged $10-million deal with the company at the end of 2016, Coach's following increased by about 50 percent compared to the previous year. Analysts also noticed that Coach's average number of photo comments and "likes" grew by 81 percent after teaming up with Gomez.
As Fall 2018 ad imagery begins to be revealed in May, will Gomez remain as the celebrity face of the brand? With two campaigns already under her (Coach leather) belt, a third is likely to be in the works.