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Must Read: Power Dynamics Between Brands and Influencers, Versace to Go Fur-Free

Plus, the eighties are back with a vengeance.
Photo: Edward Berthelot/Getty Images

Photo: Edward Berthelot/Getty Images

These are the stories making headlines in fashion on Thursday.

The power struggle between influencers and brands
With bloggers and social media stars wielding more advertising power than ever, it can be tricky for brands and influencers to figure out who owes whom. When is a free bag or trip adequate payment, and when do real fees need to be involved? "It's the responsibility of influencers to make their own rules," said influencer Doina Ciobanu. "More brands would start paying [for everything] if we were all to push for it." {Business of Fashion}

Versace joins the fur-free charge
Donatella Versace revealed in an interview with The Economist's style magazine 1843 that she doesn't "want to kill animals to make fashion. It doesn't feel right." At the time of the article's publishing, Versace, the brand, was still selling fur, but this claim means that may be changing very soon. If so, Versace will join the likes of Furla and Gucci, both of which recently went fur-free. {1843}

Runways prove that the '80s are back in a big way
The '80s aesthetic went from fringe inspiration to center stage this season with support from Marc Jacobs, Miu Miu, Saint Laurent and more. The New York Times's Vanessa Friedman isn't so sure that's a good thing, though: "If it is true that we are renegotiating our world, our clothes, to be really effective, need to do the same," she wrote. {The New York Times}

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Cindy Crawford throws it back for Reserved's new campaign
Speaking of the '80s, that's exactly the decade Cindy Crawford channels in her quirky new ad campaign for Polish high-street brand Reserved. Titled "I love Cindy," the campaign features the OG supermodel dancing in a pink powersuit, being driven around by a cockroach puppet (?!) and hanging out with "Stranger Things" star Dacre Montgomery. {Vogue UK}

Heron Preston drops Vladimir Putin shirt in Russia
Right before Russia's election, Heron Preston has released a bedazzled Vladimir Putin shirt inspired by tees he'd found in tourist shops in Moscow. "Some people hate me now and some people really love the T-shirt," said Preston of the garment that features Russia's controversial leader. "But I think it comes with the territory of having a point of view." {WWD}

Extreme times call for extreme clothes
Whether they went for all-out throwback fantasies like Gucci's Alessandro Michele or leaned heavily into a futuristic dystopian landscape like Rick Owens, designers this fashion month put out collections that were as extreme — and extremely polarized — as the world we live in. "In moments of great distress, even clothing tends to reflect our troubles," wrote Alexander Fury. {T Magazine}

Allbirds launches new sustainable shoes made from trees
Allbirds, a shoewear brand known for its ultra-comfy, ethically sourced wool runners, has just introduced a new product line, this time made from sustainably-harvested eucalyptus trees. The brand is calling the new suite of products its "most sustainable" to date. "This material doesn't compromise for comfort or for the environment, and we're excited to challenge industry norms via material innovation once again," said the Allbirds co-founders in a release. {Fashionista inbox}

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