Wedding. Planning. Season. Is. Upon. Us. (Or, at least that's what The Knot says, which officially declared March 1 as National Wedding Planning Day. Eek.)
If you happen to be included in the nearly 40 percent of couples who got engaged between November and February, then congratulations, it's time to start booking a venue and vendors; gathering your wedding party and registry; and deciding what exact paper stock weight to order for your invitations. And that's only a fraction of the details that must be determined by your big day. There's also the wedding dress and the veil or the headpiece and maybe a wedding cape, or perhaps a lace capelet (because there's a difference). And did we talk about picking out shoes yet?
In case you're nearing decision fatigue and want some guidance, or want to ensure you do something unique, Lyst and Etsy both compiled some of the biggest wedding fashion trends to expect this year. Lyst, a global fashion search platform, tracked more than 10 million searches from 70 million shoppers this past year in order to figure out what wedding-friendly fashion searches are topping everyone's list. With Etsy, resident trend expert Dayna Isom Johnson has combined what she's been seeing within the wedding industry and the online marketplace in order to compile her predictions for 2018. So far, her inclinations have proven accurate: Last year, she predicted that jumpsuits will be the next big wedding trend, and in 2017, searches for jumpsuits and bridal suits increased by 113 percent.
Read on to find out what you'll be seeing this coming wedding season, from modest silhouettes and statement veils to embroidered details and bridal capes.
Traditional white dresses will always be a top pick for weddings, but some brides are opting for more colorful alternatives like rose, yellow and red, which have experienced a jump in online searches on Lyst since last year. Black bridal dresses are also becoming popular with 18-percent growth year on year.
If you've been eyeing backless wedding dresses for when you walk the down the aisle, then you're not alone. Lyst has noticed that searches for wedding dresses with the words "backless," "sexy" or "nude" have doubled over the last year.
On the flip side, modest silhouettes are a growing trend, as more brides are browsing for dresses with long sleeves or high necks, resulting in a combined 47-percent spike in searches on Lyst compared to last year.
Perhaps Gucci and Dior's runway collections have also inspired the wedding market, as embroidered bridal wear gained 40 percent more product views on Etsy's website in 2017. Bright blooms and bold stars are some of the hand-stitched preferences for future brides.
According to The Knot's 2017 Real Weddings Study, brides spend $1,509 on average for a wedding dress. On Lyst, however, the median price of a wedding dress is $1,098, a five-percent drop from last year's $1,157, which was already 25 percent lower than in 2016. With affordable bridal ranges becoming more and more available at retailers like Topshop, Asos, Reformation and more — where dresses can sometimes ring in under $1,000 — brides are being more budget-conscious than ever when it comes to wedding dress shopping.
Traditional veils are getting a stylish revamp with statement details, from fringe and tiny blooms to metallic stars or glittery embellishments. Etsy noticed a whopping 213-percent jump on product views of more dramatic veils within the last year.
Now we can all channel our inner Molly Bair for Marc Jacobs circa Fall 2016 on our big day. Searches for bridal capes have increased by 44 percent on Etsy's site, proving that this piece can add a dose of drama not just on the runway, but down the aisle, too.
Hair Clips and Headpieces
Perhaps the recent popularity of hair accessories on red carpets and runway shows has inspired brides-to-be. Lyst has noticed that sales for hair clips and headpieces have risen by 39 percent since 2017, with Simone Rocha hair clips becoming an "It" item among street style stars and online shoppers alike. While the London designer used pale faux pearls and crystals, brides would rather go for hair accessories boasting colorful jewels. Plus, 1920s-inspired feathered bridal products are on the rise with 24 percent more items available on Lyst compared to last year.
The jewelry phenomenon of stacking rings, pioneered by a tiny Brooklyn shop called Catbird, has become one of the largest search inquiries on Etsy, resulting in more than 131,000 (!) search results. With views for these items up 68 percent since 2017, Etsy's resident trend expert Dayna Isom Johnson sees fashion-forward brides adopting this look for their big days, as well.
Of course, no wedding Pinterest board or Instagram collection would be complete without a little celebrity inspiration, so Lyst analyzed its data to see which famous weddings from the past year are considered influential among brides. Pippa Middleton is at the top of the list with searches for Giles Deacon, who designed her dress, increasing by 148 percent in May alone. (Middleton married on May 20, 2017.) The week of Serena Williams's wedding in November, Lyst saw an eight-percent spike in searches for Nike Cortez sneakers — inspired by her bedazzled pair.
On the model front, Miranda Kerr's May 2017 nuptials and her pearl-encrusted headpiece by milliner Stephen Jones prompted a 43-percent jump for bridal headpieces in Australia, specifically. Chanel Iman, who said "I do" in early March, is already gaining attention for her embellished shawl, which sparked a 29-percent increase in searches for lace capelets in the U.S. However, Emily Ratajkowski topped them both at number three on the list, despite the fact that her marriage was suddenly announced on social media in February. Her mustard yellow suit by Zara provided a boost in searches for the color and for suits (by 58 percent) from the Spanish fast-fashion label.
'Meghan Markle Effect'
Fashion brands are already keeping up with the "Meghan Markle Effect," and the same applies for wedding labels, especially while rumors swirl of what designer-name gown will be chosen for May 19. The names that have been deemed as likely prospects have already gained search spikes on Lyst, including Erdem (43 percent), Ralph & Russo (82 percent), Misha Nonoo (79 percent) and Roland Mouret (38 percent).