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What the Buyers Are Buying From the Fall 2018 Runways

Expect to be tempted by lots of Marine Serre and Loewe in stores next season.
Balenciaga, Calvin Klein, Loewe, Marine Serre. Photos: Imaxtree

Balenciaga, Calvin Klein, Loewe, Marine Serre. Photos: Imaxtree

It already feels like it's been weeks since the Fall 2018 collections walked in New York, London, Milan and Paris, but it will still be months before those clothes hit stores. And obviously, not every look we saw on the runways will make it to shelves. To find out what will, we asked some of the top designer womenswear buying directors to give up their top picks from fashion month. 

Based on their choices, it feels safe to say that Marine Serre is this season's breakout star, and Loewe seems to be strong seller, along with Calvin Klein.

From luxury e-commerce juggernaut Net-a-Porter to streetwise e-tailer Ssense to influential North Carolina boutique Capitol, read on to see what the buyers are buying for Fall 2018.

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Natalie Kingham, Fashion and Buying Director at

Brigitte Chartrand, Womenswear Buying Director, Ssense

Laura Vinroot Poole, Owner, Capitol 

Elizabeth Von Der Goltz, Global Buying Director, Net-a-Porter

All photos: Imaxtree

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