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Must Read: BlackMilk to Sell Beyoncé's Backup Dancers' Outfits, Kanye West Is Back on Twitter

Plus, Heron Preston unveiled collaboration with UGG at Coachella.

These are the stories making headlines in fashion on Monday.

BlackMilk to sell Beyoncé's backup dancer outfits from Coachella 
Beyoncé, along with an incredible cast of gold bodysuit-clad dancers, made history on Saturday night with an unforgettable Coachella performance. Now, you can make your own history — and look like an Egyptian treasure — by purchasing the now-famous King Tut swimsuit worn by Queen Bey's dance troupe that evening. The custom one-pieces were designed by Australian fashion house BlackMilk and feature long sleeves and a high-neck. You can get yours on Apr. 17 here for $100. {@blackmilkclothing/Instagram} 

Kanye West is back on Twitter
Last May, Kanye West went on a social media hiatus and mysteriously disappeared from both Twitter and Instagram. But on Sunday night, the rapper returned with a tweet about his favorite Saint Pablo tee, followed by a "caption this" post, and then a tribute tweet to Khloe Kardashian's ex-husband Lamar Odom. After his sentimental moment, West went on to share new shoe designs and the decision-making process behind his body art. Go follow him for more exciting updates. {@kanyewest/Twitter} 

Heron Preston unveiled collaboration with UGG at Coachella 
Heron Preston debuted his collaboration with the beloved basic bitch brand UGG Australia at Coachella over the weekend. The designer revealed two colorways of the classic, fluff-filled, low-top silhouette, one in brown suede and the other in a sleek charcoal hue. Both have a bright orange Heron Preston-branded label on the front as well as a yellow "Pull" tab on the back. For now, only festival attendees were able to cop, but the Instagram caption promises that "this is just the beginning." {Hybebae

Will LVMH's attempt to boost digital innovation work? 
For a while, LVMH largely dismissed digital as its competitors surged ahead on the e-commerce front. But a few years ago, LVMH leaders decided to put digital capabilities at the the top of its agenda. With new initiatives like 24 Sèvres and its new incubator program, will the French luxury giant's attempt to boost digital innovation work? {Business of Fashion

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Who will win in the luxury e-commerce arms race?
When the "It" Balenciaga shoe is sold on a plethora of different e-commerce sites for the same price and with same splendid free shipping deal, who gets the sale? Marketers at luxury e-commerce sites like Farfetch, Matches Fashion and Net-a-Porter struggle far beyond SEO plays on how to win over the next generation of high-spending shoppers. As the luxury competition continues to heat up, Glossy says the multi-brand retailers that come out on top will have two key advantages: exclusive inventory and customer data comprehension. {Glossy

How luxury brands can capitalize on the footwear boom
You can never have too many pairs of shoes — or at least that's what luxury brands are banking on, given the immense growth opportunity in the footwear category right now. According to Business of Fashion, the wider market for luxury shoes was up 10 percent in 2017, signaling significant space for growth in years to come. But footwear is more complicated than it looks and performance in the category has been relatively inconsistent from brand to brand. {Business of Fashion

How brands are becoming more transparent about their beliefs in order to stay relevant 
The kids these days want to buy a pair of glasses that have a purpose, other than framing the face nicely and blocking the sun. This desire to buy meaningful, change-making items has put pressure on brands to take strong social, environmental and political stances. So how does a brand share its beliefs and take sides on issues without offending half of its consumers? {Adweek

Saudi Arabia held its first-ever fashion week 
While masses of influencers gathered in the California desert to watch Beyoncé on Saturday, a group of eager women congregated in another sandy destination to witness a different monumental event: Saudi Arabia's first-ever fashion week. Although the highly anticipated shows experienced some weather delays, the female-only audience was treated to a long list of local designers as well as those from Lebanon, Egypt and Italy. {The New York Times

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