Must Read: Lil Miquela Had Her Account Hacked, Meghan Markle's Having a Big Effect on Small Brands - Fashionista

Must Read: Lil Miquela Had Her Account Hacked, Meghan Markle's Having a Big Effect on Small Brands

Plus, Rodan + Fields is under legal scrutiny for its Lash Boost eyelash serum.
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Photo: @lilmiquela/Instagram

Photo: @lilmiquela/Instagram

These are the stories making headlines in fashion on Wednesday.

Lil Miquela had her account hacked 
On Tuesday, Lil Miquela, the 19-year-old Brazilian-American computer-generated influencer, had her Instagram hacked by a lower-res and more political blonde CGI model named Bermuda. In the hacked posts, Bermuda deleted Miquela's freckle-faced photos and called her out for being fake. Bear with us here, but it seems Bermuda was mad because she's upfront about the fact that she's an art project, whereas Miquela allows her fans to believe she's real. Thankfully, Miquela has survived the Bermuda Triangle and her Instagram is back to normal. {Vice

Meghan Markle's having a big effect on small brands 
Whatever Meghan Markle wears turns to sartorial gold and then is quickly sold out. Although she's not officially a Windsor until May 19, Markle's royal dressing effect is in full effect, meaning brands — especially lesser known ones — are reaping the benefits from her fashion choices. According to WWD, Mackage, Smythe, Greta Constantine, P.A.R.O.S.H., Birks and Line the Label are among the smaller brands to experience spikes in online sales and greater interest from retailers after Markle wore them to key occasions. {WWD

Rodan + Fields is under legal scrutiny for its Lash Boost eyelash serum 
Rodan + Fields, a multi-level marketing company specializing in skin-care products, was hit with a potential class-action lawsuit last week. According to Racked, four plaintiffs filed a suit after they all suffered adverse eye reactions after using the Lash Boost, an eyelash growth serum the company launched in 2016. The complaint alleges that Rodan + Fields failed to disclose the harmful side effects linked to isopropyl cloprostenate, a controversial ingredient commonly used in lash growth products. {Racked

How publishers will survive the turbulent media environment 
Media companies are struggling to stay afloat as advertising revenues have slumped and content from influencers, bloggers and brands has infiltrated the digital space. Business of Fashion spoke to several top media executives who said, as a result, they're focusing on building loyal audiences, embracing performance marketing, pivoting to video and looking for ways to make money off readers directly via products or paywalls in order to survive. {Business of Fashion

How to build a "superbrand" in the digital age 
Before the digital revolution, brands were successful by building communities — but now they must build networks to thrive. In a new piece for WWD, Olga Pancenko, chief operating officer at luxury leather goods brand Perrin Paris, explains the importance of network leveraging and identifies the key elements for success by using superbrands, like Supreme and Glossier, as examples. {WWD}  

The rise of micromerch
There's a group of niche public figures and D-list celebrities who are making their own small batches of merch — from T-shirts to coloring books — dubbed "micromerch," for a dedicated few. The New York Times spoke with everyone from former "Bachelor" contestant Ashley Iaconetti — who's monetizing on her heartbroken tears by selling her own branded tissue boxes — to an Insta-popular streetwear kid — selling a coloring book containing illustrations of himself — about the emerging movement. {The New York Times

The problems with school dress codes 
Two weeks ago, a Floridian teen's dress code violation went viral after she tweeted about getting in trouble for not wearing a bra to school. To protest her school's strict no-nipple rule, the 17-year-old and some of her classmates launched a silent protest in support of the destigmitization of natural bodies and opted to go bra-less. The New York Times caught up with the high schooler to hear her full story, which has already sparked a nationwide conversation on discriminatory dress codes. {The New York Times}  

Ji Won Choi launched her first collection on Yoox
Parsons scholarship winner Ji Won Choi launched her first collection on Yoox on Wednesday. Choi's womenswear capsule for Yoox is made up of colorful tops, dresses, skirts and trousers that have been produced using natural fibers. The collection ranges in price from $85 to $266 and contains garments that can easily be manipulated in order to create multiple silhouettes, thus allowing for more options of wear. {Fashionista inbox} 

Ji Won Choi x Yoox. Photo: Courtesy of Yoox

Ji Won Choi x Yoox. Photo: Courtesy of Yoox

Oscar de la Renta collaborates with Care+Wear on a healthcare wear line 
Oscar de la Renta has teamed up with Care+Wear, a healthcare business that creates clothes for people with ports and peripherally inserted central catheters, on a line of hoodies. The hoodie has two clinically compatible diagonal zippers on either side of the chest to allow clinicians to easily access a patient's treatment area without the patient having to undress, and it has a high neckline to keep the patient warm in the hospital. In addition, Oscar de la Renta is donating 500 hoodies to the Sylvester Comprehensive Cancer Center. {Medcitynews

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